December 22, 2014

Bigcommerce Increases Reach Into Small Business Commerce

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Bigcommerce is known for the big brands that are using it to get eCommerce sites up and running quickly. Clients include Gibson Guitar, YETI Coolers and many others.

But the company says that Bigcommerce isn’t exclusively for major national brands. Small businesses can and should be taking advantage of what the eCommerce platform can offer.

In an interview with Small Business Trends, Bigcommerce CPO Westley Stringfellow said:

“The reality is Bigcommerce is built for business, large or small. Our vision is to power small business. Our role is to amplify the merchant.”

If your business is in the market for an eCommerce platform, Bigcommerce appears to be a powerful option to consider. Having your own store online can help you to build your brand and break free from other services like eBay or Amazon.

Stringfellow says:

“It’s very clear that as we grow, merchants want to have their own presence. They want to grow their brand. It’s hard to do that on eBay.”

Bigcommerce users have access to dozens of store design templates, many of them free, as well as hundreds of apps to help you manage your store. Many of these apps are also free.

Stores on Bigcommerce range between about $25 per month to about $150 monthly. More expensive tiers allow you more storage, up to 30 GB of space, and more product listings. The basic plan (known as Bronze on Bigcommerce) allows you to list 100 products at one time.

No matter what plan you choose through Bigcommerce, there are no transaction fees tacked on to any of your sales. Bigcommerce is relatively easy to use and can get your eCommerce presence online in less than an hour.

Once you’ve chosen one of the templates, you’ll be able to integrate different apps with your new store. That includes apps like eBay and Amazon. When you use these apps, you can sync your inventory with products you have listed on those sites.

Other apps allow you to integrate accounting software and even several apps that let you interact with visitors to your site in real time. Bigcommerce is also integrated with more than 60 payment providers, including PayPal, Stripe, and others.

Stringfellow tells us that about 30 apps have a one-click install feature. He says:

“Our platform is made to simplify the tech used on the Internet. You don’t have to worry about setting up or managing your website. What’s important to business is not managing the complexity of a website but managing the business they create from the website.”

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Small businesses are finding their experience with Bigcommerce enjoyable, too. Adam Teague, a founder of The Two Guys Bowtie Company, said in an email to Small Business Trends:

“There are so many great built in features like the ability to segment customers into wholesale and retail customers, to be able to quickly and easily update content, and the ability to effectively communicate to the customer where their order is at in the order fulfillment process. I have used several other eCommerce platforms in the past and we have found Bigcommerce to be the best fit for our business.”

Images: Bigcommerce Video Still, The Two Guys Bowtie Company

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Joshua Sophy - Staff Writer


Joshua Sophy Joshua Sophy is a staff writer for Small Business Trends, covering technology and business news. He is a journalist and editor with 15 years experience in media. A former newspaper reporter and editor, Joshua also serves as President of the Board of Directors of a curling club and is editor of a regional newsletter focused on the sport of curling in the Eastern U.S.

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