October 20, 2014

How Did This Video Get a Million Views in Just Two Days?

bump to buzz video

Creating video marketing campaigns can be a great strategy for spreading the word about your brand. But getting these videos to go viral can be the tricky part.

The Independent Journal Review says this Bump to Buzz video, which shows a time lapse progression of a couple’s journey from early pregnancy to the birth of their child, got a million views in just two days. (It’s up to more than 8 million, now. Take a look!)

Below are lessons small businesses can learn from this video about creating content worthy of viral fame.

Create Content Worthy of Viral Fame

Create an Eye-Catching Video

Musician Tom Fletcher, who created the video, says he simply took photos every day during his wife’s pregnancy and used them to create the stop-motion part of the video. This method created simple yet unique imagery, which made viewers more likely to share it with friends.

Find a Hook People Will Remember

Fletcher used his musical background to write a new song specifically for the occasion of his child’s birth. He played the song in the video while the photos of his wife’s pregnancy progressed throughout the video. This catchy tune made the video more memorable and provided a complement to the visuals.

Leverage Your Network

When attempting to get a video to go viral, it helps to already have social connections you can share the video with. Before releasing this particular video, Fletcher already had his own YouTube channel where he posted regularly. He is also part of McFly, a U.K. pop group with its own online following. So when he first posted the video, he had an existing group of built in viewers to share the video and build a larger following.

Create a Message People Can Relate To

The message of this particular video is pretty universal. Expectant mothers, parents and many others appreciated the video’s life-affirming message about new beginnings, so they chose to share it with others and post it on social media.

8 Comments ▼

Annie Pilon - Staff Writer


Annie Pilon Annie Pilon is a staff writer for Small Business Trends, covering entrepreneur profiles and feature stories. She is a freelance writer specializing in marketing, social media, and creative topics. When she’s not writing for her various freelance projects or her personal blog Wattlebird, she can be found exploring all that her home state of Michigan has to offer.

8 Reactions

  1. Awwww, that was beautifuuuul!!! xxx

    I can so see why it went viral. It’s touching, creative, relevant to many, and not a bad song either!

  2. This is amazing. I’m not at all surprised that it made it big. It has an easy hook that can be easily remembered. It is also share-worthy.

    • I’m familiar with McFly. I remember them when they first came out and what they went on to be. They’ve been around for a while and do have a fan base, so I can also see why it went viral quicker.

      • I’m really not surprised either. I wasn’t familiar with the band before I saw this video, but having an existing fanbase can definitely help get more visibility.

  3. What a music video! Do you think that baby boy, Michelangelo, will become an artist too?

    • I guess in some ways, we’re all artists. We’re all creating something regardless of the fields we’re in.

      Whether Michelangelo will be an artist by profession – who knows – the world is his oyster.

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