March 29, 2015

Entrepreneur Creates Ghoulish Treats Like Marshmallow Brains and More

ghoulish treats

When launching a business, it’s important to offer a product or service that stands apart. That’s certainly what baker Annabel de Vetten has done with her bakery, the Conjurer’s Kitchen. Instead of basic cakes and other desserts, de Vetten creates ghoulish treats and unusual custom edible creations ranging from chocolate skulls to graveyard cakes.

This is definitely an unusual niche. Consumers can find cute cakes with flowers and happy birthday messages just about anywhere. But where would you go if you were looking for, say, a customized skull cake with octopus tentacles? That’s the type of need de Vetten is looking to fill, stating on her website:

“We do not make ‘just a simple sponge cake,’ those can be bought at the supermarket. Here even the most basic designs are well thought out and personalized.”

The baker, based in Birmingham in the UK, didn’t originally set out to open a bakery specializing in creepy cakes, or even to become a professional baker for that matter. She started by simply baking her own wedding cake and then accepting some custom orders. At first, she mainly focused on magic themed cakes and her business evolved from there.

Some of her newer designs are downright disturbing, and might not be the most appealing to everyone’s appetite. But many of her creations came from custom requests, so clearly there is a market for her brand of ghoulish goodies. You can have a look at some of her intricate creations below.

ghoulish treats

De Vetten created this dragon cake with a pork pie tower for a medieval themed wedding at Warwick Castle, in Warwickshire.

ghoulish treats

This birthday cake depicts a coffin in a graveyard. She has several different cake designs depicting things like graveyards and caskets.

ghoulish treats

She created this cake and chocolate skull combination for a collaboration with Kraken Rum, an imported Caribbean brand of liquor.

ghoulish treats

De Vetten also offers a variety of 100% chocolate human and animal skulls for purchase and custom orders.

ghoulish treats

She created this custom cake depicting a Ouija board table for the Experimental Food Society Member’s Spectacular event.

ghoulish treats

She created this cake to celebrate the 85th birthday of magician David Berglas. The cake shows a levitating table that is completely off its feet, a reference to a trick Berglas is well known for.

ghoulish treats

The Conjurer’s Kitchen also offers a variety of cakes depicting different animals.

ghoulish treats

Some are cute and some are more unusual.

ghoulish treats

But it’s not all chocolate and cakes for the Conjurer’s Kitchen. De Vetten has worked with a variety of different sweets. This brain is made of marshmallows.


Annie Pilon - Staff Writer

Annie Pilon Annie Pilon is a staff writer for Small Business Trends, covering entrepreneur profiles and feature stories. She is a freelance writer specializing in marketing, social media, and creative topics. When she’s not writing for her various freelance projects or her personal blog Wattlebird, she can be found exploring all that her home state of Michigan has to offer.

12 Reactions

  1. Annabel’s going to make a killing (‘xcuse the pun) come Halloween and the time leading up to it.

    Very unique idea. And she’s obviously very talented at what she does.

    I also like the name of her business: Conjurer’s Kitchen.

  2. Really gross-looking products.

    terrible. terrible.

    I love them!

    Great idea. A good niche, too.

    The Franchise King®

  3. Annie: I am trying pull your leg a bit, all you “creepy” people! ;)

    You should definitively watch Chocolat. It is a great movie!

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