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Survey: Multi-Channel Marketing Leads to Customer Engagement

Posted By Mark O'Neill On April 23, 2014 @ 5:30 pm In Research | 3 Comments

constant contact survey

A  Constant Contact [1] survey by the email marketing firm suggests multi-channel marketing – email, social, mobile, and Web – increases customer engagement. In the survey, Constant Contact asked 1,305 U.S. small businesses and non-profits about the ways they connect with and grow their audience.

According to the survey, multi-channel marketing will bring in more new customers and more revenue.

What’s more, Constant Contact says the vast majority of small business owners and other organizations are already aware of this. The survey says 82 percent of small businesses and non-profits use multi-channel marketing to promote themselves already.

In a prepared release, Gail Goodman, CEO of Constant Contact explained:

“The survey demonstrates that small business owners are becoming more active marketers and are taking advantage of the array of online marketing tools available to them…We’re seeing small businesses run 3-4 marketing campaigns a month. Yet, it’s not only about marketing more; it’s also about marketing smarter.”

The same survey found that the top two concerns of small businesses and non-profits were how to get more bang for their buck and which were the best marketing campaigns to run.

Constant Contact hopes that these types of questions and more will be answered with the launch of a new product: The Constant Contact Toolkit [2].

The company describes the new tool as an “all-in-one online marketing platform.” It says the Toolkit uses multi-channel marketing options – email, social, mobile, and Web – to drive customer campaigns of all types.

constant contact survey

The Toolkit offers 15 different campaign types, as well as real-time reporting on campaign metrics. These metrics can measure anything from opens to clicks to coupon claims. Constant Contact claims this will show you what worked, what didn’t and how to avoid making the same mistakes next time.

The company says the Toolkit is even compatible with other third-party tools such as Google Analytics, and Salesforce.

constant contact survey

There are three different monthly packages to choose from, depending on your budget and your needs. The Basic Package costs $20 per month, the Essential Package is $45 a month, and the Ultimate Package comes in at $195 a month.

The Basic Package includes eight campaign types (with the option to buy more, as and when required), along with contact management tools and reporting. The Essential Package increases that to 15 campaign types, a customized design template, contact management tools, and reporting.

The Ultimate Package offers all these features plus a personal marketing coach, who Constant Contact says will help you build your marketing campaigns. Goodman explains:

“Once again, we’re leveling the playing field for small businesses by bringing them a technology solution previously only available to larger enterprises. Toolkit acts like a customer engine, helping small organizations direct, drive, and accelerate the marketing activities that deliver the best results, so they spend less time on their marketing and focus more energy on their real passion – their business.”

Images: Constant Contact


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URL to article: http://smallbiztrends.com/2014/04/constant-contact-survey-multi-channel-marketing.html

URLs in this post:

[1] Constant Contact: http://www.constantcontact.com/index.jsp

[2] Constant Contact Toolkit: http://www.constantcontact.com/next/campaigns