March 27, 2015

Barry Moltz

Barry Moltz Barry Moltz gets small business owners unstuck. With decades of entrepreneurial ventures as well as consulting with countless other entrepreneurs, he has discovered the formula to get business owners marching forward. His newest book, BAM! shows how in a social media world, customer service is the new marketing.

8 Reactions

  1. I don’t like fear-based marketing. It’s manipulative. Not to say some other types of marketing aren’t, but the idea of using fear to do it seems unhealthy to me. It works though, sadly.

  2. Unfortunately, people buy out of fear and pain….

    • Aira/Barry: totally agree with you both. Fear-based marketing works. People do buy from a place of fear/pain. But I don’t like it. I really don’t.

      I wish there was more marketing based on a sense of adequacy, joy, love.

  3. ebele: Good for you! ;) I admire Hitchock’s works of art, but I can’t stand the modern horror movies with blood and gutter…

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