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IBM Study Shows CIOs Switching Focus To Engaging Customers
Posted By Chris Miles On April 3, 2014 @ 5:30 pm In Management | 5 Comments
It seems CIOs are focusing on the most important element of business – customers. In a recent IBM CIO study , “Moving from the Back Office to the Front Lines – CIO Insights from the Global C-Suite,” IBM shares insights from face-to-face conversations with more than 1,600 CIOs from 70 countries and 20 industries worldwide.
That’s a lot of chiefs – sharing vital insights for building better businesses.
According to the study, it appears leaders’ priorities are shifting from intra-enterprise efficiency and productivity to a new agenda led by the front office – focused on extra enterprise engagement, transparency, collaboration and dialogue with clients.
It seems today’s digitally enfranchised and empowered customers are leading CIOs on a new path, one that demands collaborative technologies designed for today’s 24/7 mobile workforce.
It appears, for today’s CIOs, the most important customer-related initiative is fully leveraging technology to understand the real needs of current and future customers.
With clients now more technologically astute and demanding mobile platforms, it will be the customer-engaged enterprise leading charge in utilization of cloud technologies, advanced business management software solutions and responsive, mobile platforms.
Essentially, the IBM CIO study illustrates that CIOs are looking to satisfy a savvy new boss – the modern, mobile customer.
Customer Meeting  Photo via Shutterstock
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URL to article: http://smallbiztrends.com/2014/04/ibm-cio-study-engaging-customers.html
URLs in this post:
 CIO study: http://www-01.ibm.com/common/ssi/cgi-bin/ssialias?infotype=PM&subtype=XB&htmlfid=GBE03580USEN
 Customer Meeting: http://www.shutterstock.com/pic-130099706/stock-photo-business-people-shaking-hands-finishing-up-a-meeting.html