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5 Insightful Lessons Learned From Business Books
Posted By Susan Payton On April 12, 2014 @ 9:00 am In Book Lists | 3 Comments
Since the response was so great on my last article, “10 Valuable Lessons Learned from The Top Business Books ,” I thought I’d share more lessons learned from business books gathered from my personal network.
In fact, business books have been on my mind a lot lately due to the 2014 Small Business Book Awards , as well as the recent Google+ Hangout, “Best Business Books .” If you missed the hangout, you can view the replay. I’m the kind of person who would rather read a book than attend a seminar or webinar, or even ask someone for help. So naturally, I’ve learned plenty from business books. It turns out my clients and contacts feel the same way.
Nellie Akalp, a Small Business Trends featured expert  and CEO of CorpNet , says she was inspired by Tony Hsieh’s “Delivering Happiness: A Path to Profits, Passion, and Purpose .” It’s a book that’s been referred to again and again as the handbook for better customer service:
“You can take away market share from your competition by wowing your clients in giving unsurpassed customer service.”
As a self-published author, I’ve struggled with making my book look more professional, as well as marketing it. So when Guy Kawasaki published “APE: Author, Publisher, Entrepreneur – How to Publish a Book ,” I paid attention.
It’s a fabulous how-to book that takes you by the hand and helps you from inception to publication.
If there’s one person I know who reads more business books than I do, it’s the Small Business Trends Book Editor, Ivana Taylor . She gleaned valuable information from Cal Newport’s “So Good They Can’t Ignore You: Why Skills Trump Passion in the Quest for Work You Love :“
“Newport builds a case for developing and crafting your passion by getting really good at what you do. And you get good at what you do by constantly crafting and honing your skills, knowledge and talent.”
Taylor said she has taken this concept on in every level of her business, especially in crafting her website, blog posts, and presentations:
“I do this by tracking performance and conversion rates and testing. Analytics aren’t normally something I like and enjoy, but inside of the context of getting better and more effective, I’ve really come to appreciate it.”
Here’s a book I agree is one of the most influencing on my attitude toward my business, “The E-Myth Revisited ,” by Michael Gerber. Niki Robinson, President of Posts by Ghost,  says this book changed how she viewed her company:
“Once I realized that I need to work ON my business instead of IN my business, I was able to shift my focus to creating a business model that really works. By implementing consistent processes and procedures, I was able to streamline operations, provide my customers with better service, and grow my business without feeling super-frazzled all the time. I recommend this book for anyone contemplating starting a small business.”
Here’s an oldie but a goodie (and incidentally, revised just this year) that Jon Byrum, President of HelloScheduling , keeps at the forefront of everything he does, “Crossing the Chasm ” by Geoffrey A. Moore. It’s the idea of finding a niche and zeroing in on that audience:
“When you are starting your business, you want to have a laser focused value proposition with a very specific target audience. The audience might be too small at first, but don’t worry. First, make your target audience is really passionate about your product. Then you’ll be able to grow from there. It’s amazing how a small group of passionate users can drive really powerful word of mouth marketing (read: Free).”
Some of these are classics that continue to teach us years after they were published.
Participate in the 2014 Small Business Book Awards. Let your favorite authors (and fellow colleagues) know that their work is appreciated and help fellow entrepreneurs like me and you gain valuable insights by knowing which books are worth reading.
I encourage you to think about the business books you’ve read recently (those published in 2013) and submit them to the Book Awards.
Nominations end April 30th, so be sure to nominate your favorite business book(s)  now!
Books  Photo via Shutterstock
Article printed from Small Business Trends: http://smallbiztrends.com
URL to article: http://smallbiztrends.com/2014/04/lessons-learned-from-business-books.html
URLs in this post:
 10 Valuable Lessons Learned from The Top Business Books: http://smallbiztrends.com/2014/03/top-business-books-in-2013-lessons.html
 2014 Small Business Book Awards: http://smallbiztrends.combookawards.smallbiztrends.com
 Best Business Books: https://plus.google.com/u/1/events/cg643eha1nkbfl6fja1jls8ecok
 featured expert: http://smallbiztrends.com/author/nellie-akalp
 CorpNet: http://www.corpnet.com
 Delivering Happiness: A Path to Profits, Passion, and Purpose: http://smallbiztrends.com/2010/06/review-of-delivering-happiness-a-path-to-profits-passion-and-purpose.html
 APE: Author, Publisher, Entrepreneur – How to Publish a Book: http://smallbiztrends.com/2013/02/guy-kawasaki-ape-book-interview.html
 Ivana Taylor: http://smallbiztrends.com/author/ivanataylor
 So Good They Can’t Ignore You: Why Skills Trump Passion in the Quest for Work You Love: http://smallbiztrends.com/2012/09/so-good-they-cant-ignore-you-book-review.html
 The E-Myth Revisited: http://www.amazon.com/E-Myth-Revisited-Michael-E-Gerber-ebook/dp/B000RO9VJK
 Posts by Ghost,: http://postsbyghost.com/
 HelloScheduling: http://www.helloscheduling.com
 Crossing the Chasm: http://www.amazon.com/Crossing-Chasm-3rd-Geoffrey-Moore-ebook/dp/B00DB3D81G/
 nominate your favorite business book(s): http://bookawards.smallbiztrends.com/submit-a-business-book/
 Books: http://www.shutterstock.com/pic-177725432/stock-photo-girl-reading-something-on-tablet-with-heaps-of-unnecessary-books.html