This week we shine the spotlight on Righteous Marketing , a niche marketing agency. This Utah-based company was founded in 2010 by Robert Brady (above) and currently has two employees. Righteous Marketing manages pay-per-click (PPC) marketing campaigns for small businesses to medium sized businesses.
WHAT THE BUSINESS IS KNOWN FOR: Deep expertise in pay-per-click advertising.
This includes Google AdWords, Bing Ads, Facebook Ads, Twitter Ads, and LinkedIn Advertising. By focusing obsessively on the pay-per-click niche, the team is able to stay up-to-date on new features, strategies, and best practices. But they also look at the big picture, to make sure pay-per-click ad campaigns work hand in hand with a small business’s other marketing. “We understand how PPC fits in the overall marketing mix and can support other areas such as email marketing, content marketing, SEO, conversion rate optimization and sales. ” Brady adds.
BIGGEST RISK TAKEN IN THE BUSINESS: Hiring the company’s first employee.
“With employees you need more consistent cash flow as well as cash reserves to ensure you can always make payroll,” Brady explains. Hiring also adds more expense — and that puts the company under pressure to bring in more sales. “The worst case scenario would be to add employees just before losing clients and creating a situation where the company doesn’t have the revenue to justify the headcount, leading to layoffs,” Brady says. Fortunately things have worked out well with the hiring of the company’s first employee, however. And Brady says Righteous Marketing continues to grow.
FIRST MOVE IF THE COMPANY SUDDENLY GOT AN EXTRA $100,000: Deploy software to automate highly repetitive tasks the team does every day.
“Whether that would entail purchasing a software solution currently on the market or developing our own, that would be my first move,” Brady adds.
After that, attending more conferences for the added networking, visibility and training they provide would come next on the list.
IF THIS BUSINESS WERE A SONG IT WOULD BE: “TNT” by Australian heavy metal band AC/DC.
“Because we really are dynamite and are ready to blow up your PPC campaigns!” Brady explains.
FAVORITE QUOTE: “I’m kind of a big deal. People know me. My apartment has many leather-bound volumes and smells of rich mahogany.”
The quote is from the movie “Anchorman” starring Will Ferrell. In one scene, Ferrell’s character TV anchorman Ron Burgundy famously makes that quip in a comically self-important way. Of course, Brady, a humble likeable man, sees the humor in that quote.
FAVORITE TEAM FOOD: Owner Robert Brady lists Arby’s among his favorite places to eat. He says he knows it’s weird but likes it anyway. “It’s the combination of seasoned curly fries, Mountain Dew on tap, and roast beef sandwiches,” he explains. Righteous Marketing’s first employee Sam Turner is a huge fan of the macaroni and cheese from Noodles & Co.
FUN FACT: Each day at 3 p.m. in the afternoon the two-man team at Righteous Marketing has a “shootout” on a Little Tikes basketball rim. Each gets two practice shots and then 10 regular shots. The highest score wins for the day. If there is a tie, team members have an overtime round with five shots each, no practice. If still tied after that, they go to sudden death, one shot at a time. “It’s fun and helps break up the afternoons when people tend to be getting a little tired anyway,” says Brady.
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