Diane Helbig

Diane Helbig Diane Helbig is a Professional Coach and the president of Seize This Day Coaching. Diane is a Contributing Editor on COSE Mindspring, a resource website for small business owners, as well as a member of the Top Sales World Experts Panel at Top Sales World.

14 Reactions

  1. Very useful list. Thank you. I can see a few I’d like to do including influencer marketing and online events/open calls. I’d like to explore that via Skype.

  2. As a podcaster, I like to see that podcasting is included in the list. Couldn’t newsjacking / trendjacking be a tricky thing to get right?

    • Yes, Martin, trendjacking could be tricky. I think you should always stay in your field and make sure you are keeping true to your values. Not all trending topics are good for jacking.

  3. I love the LinkedIn tips. It’s a majorly underused network.

    Also, remarketing/retargeting is a killer way to reach out to visitors to your site that came, looked, but didn’t convert.

  4. Social proof is perhaps one of the easiest ways to generate leads. I am quite interested in the Help a Reporter part though. It’s a new idea for me.

  5. A small business website is often forgotten as a great way to generate leads. Many will put a great deal of effort into their website design, only to forget how to collect information on those who visit their site. As well, small business owners no longer have to approach the freelance market for these tasks with the helpful hand of a website designer at freelance cost.

  6. These are great points! Google Alerts is a good way to track your own business, industry and clients. Posting a link to a client’s news item lets them know you pay attention. I will adopt many of these practices immediately!

  7. I absolutely enjoyed this post and it helped me pieces together some parts that were missing in my work as well, remarketing, LinkedIn as well as Help a Reporter bits. On the comment about focusing on website design and forgetting about collecting information on visitor, resonated with me, i’m afraid to admit!

  8. Hi Diane,
    Thanks for sharing these ideas about lead generation, all tips are very useful, i also use Social media and email marketing to generate good leads.


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