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Advice From Matt Cutts of Google on Title Tags, Myths, and Website Size
Posted By HigherVisibility On May 16, 2014 @ 10:30 am In Marketing Tips | 6 Comments
Recently, Head of Google Webspam Matt Cutts gave a few different videos offering quick pieces of SEO (search engine optimization) advice. Below are the three videos and what his message means to you:
You may have noticed that Google will oftentimes change your title to be something different than what you specified in your title tag. Obviously, this causes a little bit of confusion and many Webmasters find themselves asking several questions:
Apparently, Google will change the title if it doesn’t fit their three main criteria:
In other words, Google will often choose a different title because, plain and simple, some Webmasters just don’t write good titles.
So how do they determine what title to use? Google does a few different things:
One thing that Cutts doesn’t address in the video is why the titles they choose are not relevant sometimes. It doesn’t happen too often, so that may be why Cutts didn’t mention this problem. Nonetheless, he did say that you can’t control what title is used, but if you try to think about what a user might type into a search engine and write a title accordingly, it has a better chance of being chosen by Google.
There are quite a few different SEO myths out there that just won’t seem to go away, so Cutts addressed some of these in a video. He talked about four of the most popular:
Cutts ends the video by saying that it’s important to realize Google’s goals and then align your strategies with those goals. This will help you differentiate between a myth and a fact. It’s not about money for Google, it’s about giving the searcher the best possible results.
Small sites have long been frustrated because it seems that larger sites automatically rank better because they have higher traffic, usually for no reason other than their brand name.
However, Cutts reiterated in this video that this is not the case. Larger sites do not automatically rank higher, and he has seen smaller sites push ahead because they are able to respond quickly to changes, roll out new ideas faster, and put out more content more frequently than larger sites. In his words, this is how small sites become large sites.
When it comes to being a smaller site or a solo Webmaster and simply not having the resources to run a site the same way a larger site does, Cutts gave the advice that you should focus on a small niche and cover it extremely well.
Republished by permission. Original here .
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URLs in this post:
 Open Directory Project: http://en.wikipedia.org/wiki/DMOZ
 Original here: http://www.highervisibility.com/title-tags-myths-and-website-size-matt-cutts-videos-we-saw-last-week/
 Press Center: http://www.google.com/insidesearch/press/