May 27, 2016

Twitter Chat Examines Business Signage and Visual Marketing


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From the best budget sign ideas to the best techniques in holiday marketing, we covered it all in a recent Twitter Chat.

Members of the Small Business Trends community discussed their thoughts on what goes into the best business signs and other visual marketing. FedEx sponsored the hour long exchange. You can follow them at @FedExOffice. Or you can view the entire hour long discussion on Twitter under the hashtag #SMBSignage.

Small Business Trends Founder, CEO and Publisher Anita Campbell was on hand to moderate as were other members of the Small Business Trends community.

Here are some of the highlights:

We also looked at whether there are some approaches to avoid when creating good business signage:

Are there ways of targeting your marketing for the holidays without going too far?

We also looked at suggestions from the small business community that were fast, effective and certainly low budget:

For more information on how small businesses are using business signage, view the results of the FedEx Signs of Success survey.

Disclosure: FedEx Office compensated Small Business Trends to participate during the FedEx Office Tweet Chat and write this post. FedEx Office also provided the gift cards given away during the chat. 

Image: FedEx

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Shawn Hessinger - Editor


Shawn Hessinger Shawn Hessinger is the Executive Editor for Small Business Trends. A professional journalist with more than a decade of experience in the traditional newspaper business, he has another 10 years of experience in digital media for trade publications and news sites. Shawn has served as a beat reporter, columnist, editorial writer, bureau chief and eventually managing editor with responsibility for nine weekly newspapers, the Berks Mont Newspapers.

4 Reactions

  1. Had a great time on the chat. Thanks for the recap!

  2. Great post. Sometimes it can very difficult developing a message that is short, to the point, and can still gets across everything you want the consumer to know about your program.

  3. Great article! There is so much wonderful information on how to effectively create signage for a company. Signage is so crucial because it holds the potential to make or break a company. Thanks so much for sharing the advice!

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