July 30, 2016

Shawn Hessinger - Editor


Shawn Hessinger Shawn Hessinger is the Executive Editor for Small Business Trends. A professional journalist with more than a decade of experience in the traditional newspaper business, he has another 10 years of experience in digital media for trade publications and news sites. Shawn has served as a beat reporter, columnist, editorial writer, bureau chief and eventually managing editor with responsibility for nine weekly newspapers, the Berks Mont Newspapers.

10 Reactions

  1. Yes. You can convert your CRM system into sales if you use the data to your benefit. It is also about educating your sales team on how to interpret that data. I also like the idea of using GPS with the data. That would be pretty cool. I just hope it is not intruding though.

  2. #7 is absolutely one of the most important when it comes to increasing sales numbers, as well as increasing user adoption of the software.

    You won’t get anywhere by making the sales process, reporting process, or data entry process more complicated. You have to simplify and pare back everything to the most necessary and beneficial elements.

    It’s just like a lead capture form on a landing page. If it’s too long, you’ll scare people away.

    Brad Hodson
    JobNimbus, http://www.jobnimbus.com

  3. Martin Lindeskog

    When will CRM become social so you could increase you sales numbers in a real way? Have you talked with Brent Leary, about this topic?

  4. Hey Shawn, I’d be glad if you could evaluate Leadsquared ( http://bit.ly/1ngu9VN ) and shared your feedback. Your thoughts would add great value to us. I hope you will take some time and go through it. Thanks!

  5. It’s true. I started using CRM and it develops my business.
    It helps to capture leads, manage all contacts and increase sales.

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