Shawn Hessinger - Editor

Shawn Hessinger Shawn Hessinger is the Editor for Small Business Trends. He is a journalist and social media networker with more than a decade of experience in the traditional newspaper business before moving to the digital world. He was the former community manager of BizSugar and the former community editor at AllAnalytics, a site dedicated to professionals in the business intelligence and analytics community.

9 Reactions

  1. Yes. You can convert your CRM system into sales if you use the data to your benefit. It is also about educating your sales team on how to interpret that data. I also like the idea of using GPS with the data. That would be pretty cool. I just hope it is not intruding though.

  2. #7 is absolutely one of the most important when it comes to increasing sales numbers, as well as increasing user adoption of the software.

    You won’t get anywhere by making the sales process, reporting process, or data entry process more complicated. You have to simplify and pare back everything to the most necessary and beneficial elements.

    It’s just like a lead capture form on a landing page. If it’s too long, you’ll scare people away.

    Brad Hodson

  3. Martin Lindeskog

    When will CRM become social so you could increase you sales numbers in a real way? Have you talked with Brent Leary, about this topic?

  4. Hey Shawn, I’d be glad if you could evaluate Leadsquared ( ) and shared your feedback. Your thoughts would add great value to us. I hope you will take some time and go through it. Thanks!

Leave a Reply

Your email address will not be published. Required fields are marked *