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Facebook’s New Insights Shares Demographics, Purchase History, More
Posted By Shawn Hessinger On May 13, 2014 @ 5:30 am In Social Media | 2 Comments
Whether you’re buying ads or doing sponsored posts on Facebook, a new version of insights claims to provide a better idea of the audience you are targeting. The new Facebook Audience Insights  offers more audience specifics than previous versions, the company explained recently.
Those Insights have generally been confined to such metrics as “likes”, “reach” and “engagement.” “Likes” are fairly self-explanatory, and refer to the number of visitors who have “liked” your page. “Reach” refers to the number of people who see your content, both paid and organic and “engagement” is a measure of how many people “liked”, “shared” and commented on it.
But what Facebook hasn’t delivered up until now is more detail about the type of visitors who are being reached by your message. And this is something marketers have been waiting a long time for, apparently.
In a recent post on Facebook’s official Product News Blog announcing the roll out of the new Audience Insights, the company explained :
“The more customer insights you have, the better you’re equipped to deliver meaningful messages to people. That’s the thinking behind Facebook Audience Insights, a new tool designed to help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behavior and more.”
According to Facebook, the new Insights will tell marketers more details about their audience including:
You can even view different target audiences for your marketing message ranging from all the people on Facebook, to all the people connected to your pages or all the people in your “custom audiences” (a measurement of your existing customers on the site).
Facebook insists the information is all aggregated and anonymous to protect users’ privacy, so you won’t get any information that helps you identify specific customers.
However, the information provided in the latest version of Facebook Audience Insights seems to go well beyond what the site has offered marketers and advertisers before.
Facebook  Photo via Shutterstock
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URL to article: http://smallbiztrends.com/2014/05/facebook-audience-insights.html
URLs in this post:
 Audience Insights: https://www.facebook.com/ads/audience_insights
 explained: https://www.facebook.com/business/news/audience-insights
 Facebook: http://www.shutterstock.com/pic-187265786/stock-photo-wroclaw-poland-april-hand-holding-smartphone-with-facebook-social-network-mobile-app.html