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“Mobile Magic” Gives Insight Into the Mobile Marketing Trend
Posted By Ivana Taylor On May 17, 2014 @ 9:00 am In Business Books | 1 Comment
Eighty two minutes. That’s the average amount of time an American spends on his or her mobile device. The addiction started with “Crackberries” and it’s only gotten more intense.
I don’t know about you, but the first thing I ask myself before I walk out the door is “Do I have my phone?” There is a good reason for that. Smartphones have become an extension of our computers. You can shop, research, bank and entertain yourself on a computer that easily fits into your pocket or purse.
I received a review copy of Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design by Tom Eslinger (@tomeslinger ) a few months ago. This isn’t a technical book, nor is it an idea book. It’s something in between.
The author, by Tom Eslinger, Saatchi & Saatchi Worldwide Director of Digital and Social, explores the practical points of mobile marketing from development to production, content strategy, content development and how to market your digital and social campaigns.
This book is specifically written for marketers who are new to mobile and who are looking to understand the connection between branding in all its forms and make that connection from more traditional media to mobile and beyond.
This is basically a big picture book – literally. It’s more than 200 pages of big picture content printed on gloriously luxurious paper with bright, colors and fancy layouts – as you might expect from Saatchi & Saatchi; ad agency to the big brands with lots of money to spend. It’s full out beautiful.
Now, let’s get to the content. There are five major sections in the book:
If you are a marketing professional that is looking for insights and contexts for integrating a mobile marketing strategy in your business or in your clients’ business – then this is a book you’ll want to check out.
Small business owners with little marketing experience will be overwhelmed by the content. It’s not specific enough to be useful and it’s a little too big picture without the marketing background to back it up.
However, if you’re a marketing junkie and like all things branding and marketing, then you will appreciate the book just as it’s written. There is enough meat in the book to serve as a foundation for many of your ideas.
In the end, Mobile Magic is a great read for anyone looking to uncover the mysteries behind mobile marketing and where it’s heading in the future.
Article printed from Small Business Trends: http://smallbiztrends.com
URL to article: http://smallbiztrends.com/2014/05/mobile-magic-marketing-book-review.html
URLs in this post:
 Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design : http://www.amazon.com/Mobile-Magic-Saatchi-Marketing-Design/dp/1118828429
 @tomeslinger: https://twitter.com/tomeslinger