The social commerce space is heating up. We recently learned about social commerce site Soldsie . The site lets customers buy from your Facebook or Instagram site just by commenting.
Now, Chirpify , a social commerce site that’s been around for about four years, is adding analytics to its social media selling tools with the acquisition of social analytics startup, Measureful .
Chirpify allows businesses, marketers and customers to sign up for its services and buy and sell items through their social streams on Facebook, Twitter and Instagram.
Using what Chirpify calls “action tags,” hashtags specially established to encourage a particular action (see image above), the service allows customers to buy, enter a contest, donate and vote by commenting.
For example, users can search Instagram or another platform for an action tag like #instasale. Then by commenting “buy” an instant transaction takes place via PayPal.
Measureful collects a variety of data including information on visitor actions, mobile visitors, social channels, eCommerce and more.
The platform provides a dashboard with a drag and drop menu that allows you to build analytics reports from that data in any way you wish to view or present it.
The platform is designed to be used not only for businesses wishing to collect their own data from customer interaction online, it is also designed to be an easy way for marketers and agencies to provide information on the effectiveness of a campaign to clients.
In a post on the official Measureful blog, CEO John Koenig explains :
“Combining our existing marketing insight platform with theirs presents a unique opportunity for brands to leverage data to further fuel marketing conversions and retarget based on those specific insights.
We’ll continue to support the Measureful platform as a stand-alone offering and provide the same outstanding customer support for existing and new customers. Furthermore, this gives the Measureful platform unique access to social media conversion data and more resources to integrate additional 3rd party social media data sources.”
Specific terms of the acquisition were not disclosed.