Chirpify Adds Analytics to Social Commerce, Acquires Measureful

measureful

The social commerce space is heating up. We recently learned about social commerce site Soldsie. The site lets customers buy from your Facebook or Instagram site just by commenting.

Now, Chirpify, a social commerce site that’s been around for about four years, is adding analytics to its social media selling tools with the acquisition of social analytics startup, Measureful.

Chirpify allows businesses, marketers and customers to sign up for its services and buy and sell items through their social streams on Facebook, Twitter and Instagram.

chirpify

Using what Chirpify calls “action tags,” hashtags specially established to encourage a particular action (see image above), the service allows customers to buy, enter a contest, donate and vote by commenting.

For example, users can search Instagram or another platform for an action tag like #instasale. Then by commenting “buy” an instant transaction takes place via PayPal.

Measureful collects a variety of data including information on visitor actions, mobile visitors, social channels, eCommerce and more.

The platform provides a dashboard with a drag and drop menu that allows you to build analytics reports from that data in any way you wish to view or present it.

The platform is designed to be used not only for businesses wishing to collect their own data from customer interaction online, it is also designed to be an easy way for marketers and agencies to provide information on the effectiveness of a campaign to clients.

In a post on the official Measureful blog, CEO John Koenig explains:

“Combining our existing marketing insight platform with theirs presents a unique opportunity for brands to leverage data to further fuel marketing conversions and retarget based on those specific insights.

We’ll continue to support the Measureful platform as a stand-alone offering and provide the same outstanding customer support for existing and new customers. Furthermore, this gives the Measureful platform unique access to social media conversion data and more resources to integrate additional 3rd party social media data sources.”

Specific terms of the acquisition were not disclosed.

4 Comments ▼

Shawn Hessinger - Editor


Shawn Hessinger Shawn Hessinger is the Editor for Small Business Trends. He is a journalist and social media networker with more than a decade of experience in the traditional newspaper business before moving to the digital world. He was the former community manager of BizSugar and the former community editor at AllAnalytics, a site dedicated to professionals in the business intelligence and analytics community.

4 Reactions

  1. You can now sell through commenting on social media? Now that’s neat. I know a good number of online shops that could benefit from this. This is quite useful if it automates everything.

  2. I’ll have to see how this really works. For someone who enjoys shopping and doing business online via social media (me)….this is pretty cool.

  3. Selling via hashtags sounds neat, but does it really solve the problem? As far as I understand both services automate only one thing – invoicing. That’s nice, but it actually doesn’t take a lot of time to send an invoice to potential buyer who requested your item in the comment to your insta picture. There are way more difficulties with selling on Instagram – hard to get more buyers, conversations in comments take too much time and are not private etc. I think service like Inselly (Instagram marketplace) and Like to know it (shopping the looks from insta pictures) have way more interesting approach and bring more value to Instagram commerce.

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