September 1, 2014

What If Your Business Had Trees as Clients?

cornerstone tree care

As strange as it sounds, that’s how entrepreneur Micum Davis feels about his business Cornerstone Tree Care.

“I speak for the trees,” is Davis’s motto.

Not very easy words to live up to when part of your business may even involve cutting them down from time to time.

But Davis says he has built his company on the idea of trying to maintain a balance. It’s a balance of what’s best for the clients who hire him to trim, prune or sometimes remove trees and what’s best for the trees themselves.

That includes sometimes making the hard choice of telling a client paying for “wholesale removal” that some of those trees should stay.

Davis recently told his story to the Green Alliance, a local organization promoting savings at sustainable businesses in New Hampshire, Massachusetts and Maine.

In addition to his restraint when it comes to tree removal, Davis has other ways of looking after trees and the greater ecosystem in which they live:

He also does his climbing with a system of ropes and doesn’t use spikes to climb trees which would damage their bark and make them susceptible to disease.

But that’s not all. Davis also uses chain lubricants that are biodegradable instead of petroleum-based. He uses a Prius to drive to all jobs to cut down on emissions and uses biodiesel for all his diesel-powered tools.

Cornerstone’s office is a mobile trailer illuminated only by natural light through the windows, using no electricity. The company recycles all its waste wood into lumber, firewood and mulch.

The company also recycles almost 100 percent of the company’s other waste. This is done through extensive sorting of bottles, paper and other waste.

So it’s easy to see that, while Davis has paying human clients too, in a way he does work for the trees. His extensive sustainability efforts in his business are an attempt to preserve the environment for everyone.

Video Still: Seacoast Media Group

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Shawn Hessinger - Editor


Shawn Hessinger Shawn Hessinger is the Editor for Small Business Trends. He is a journalist and social media networker with more than a decade of experience in the traditional newspaper business before moving to the digital world. He was the former community manager of BizSugar and the former community editor at AllAnalytics, a site dedicated to professionals in the business intelligence and analytics community.

2 Reactions

  1. One of the benefits of his work is the fact that he can get to work with nature. In my experience, this can be quite fulfilling as you get to feel nature. It is surprising how he cares about trees when it is part of his business to cut it. I guess it just shows that not all loggers are the same. Some of them still care about the environment.

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