November 24, 2014

Live Report from Facebook’s First “Fit” Event for Small Businesses

facebook fit

Facebook’s first “boot camp” for small business owners was held earlier this week. The event took place at Skylight Clarkson Square in New York City and Small Business Trends was in attendance. Although Facebook has done smaller events for years, this one kicked off an official nationwide tour called “Facebook Fit.”

Facebook-Fit-Dan-LevyDan Levy (pictured right), Facebook’s Director of Small Business, explained:

“We’ve made a transformation over the last six months or so in how we serve small business owners. We want to tell them about things they don’t even know about yet.

We think our tools are really simple and effective. We’ll continue investing in the things we do online but we’ll also get out and see people face to face, or as we like to say ‘face to Facebook.’”

The Facebook Fit tour will cover four more cities this year:

  • Miami, Thursday, June 19
  • Chicago, Thursday, July 10
  • Austin, Texas, Thursday, July 24
  • Menlo Park, Calif., Tuesday, August 5
facebook-small-biz

Dan Levy talks about the difficulties his father’s small business went through.

Each boot camp will open with a short “thank you” video from CEO Mark Zuckerberg reminding small to medium sized businesses of their importance to Facebook. Breakout information sessions were also available, hosted by co-sponsors Square, Legalzoom and QuickBooks.

Attendees were continually encouraged to network with each other, building on Facebook’s belief that small businesses learn much from each other. In fact, local SMB support meetups and chamber of commerce events were what initially inspired the launch of Facebook Fit.

Tickets are $25 and Facebook says space is limited.

A Few Statistics

Facebook now has more than 30 million SMBs with active pages, and 1 million of them are using Facebook advertising at least once a month.

One of the most popular aspects of Facebook for small to medium sized businesses is still the ability to gain both broad and targeted reach, especially with sponsored posts, Levy said.

He added:

“Obviously it works. That’s why they keep coming back. Over 70 percent of our customers start out with a boosted post, which is part of what we call our Lightweight Interface. Anybody can use that option, and many are small businesses.”

Author Rhonda Abrams moderating a panel of experienced SMBs using Facebook

Author Rhonda Abrams moderates a panel of experienced SMBs using Facebook

Also, an estimated 19 million small businesses are managing their Facebook page or interacting with customers on a mobile device. So Levy said:

“The big thing you’re going to see from us is investment in mobile tools. We think the power of mobile will be a major transformation SMBs will go through – and are going through right now. Service businesses who are out and about and not behind a counter all day – mobile will become increasingly important.”

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Alex Yong


Alex Yong Alex Yong is a staff writer for Small Business Trends and a freelance writer from New York. He focuses on event reporting and other special assignments.

8 Reactions

  1. Alex,
    Thanks for this article. I might have to think more about how to use FB. To be honest I have not seen that much action if you will from what I have done. Did they at all go over information in regards to B2B on Facebook?

    Thanks great information. Sharing.

    • Hi Preston. 2 panelists said Facebook can be used to mobilize (figuratively, well, I guess literally too) your employees. But from what I remember the event catered to B2C, mainly. Always good to hear from you Preston. Best wishes!

  2. What a good idea. I think that businesses need something like this more than ever. With more businesses operating purely online (and with some businesses operating on Facebook alone), something like this is really needed. I wish they can share what they learned with us who are in another part of the world though.

    • Hi Aira. 1 very active FB user, a SMB owner, inspired FB a ton. He would create meetups and talk about his love for FB. So you can regard him as the root of this, and, his proactive leadership can be implemented in any country. ;)

  3. With the emphasis on small business, I’d love to see them do more events in small to medium sized cities. Put Salt Lake City on the list and I’m there!

  4. As a small business that’s seen its fair share of Facebook advertising, I can attest to the fact that the company is only interested in B2C marketing and completely ignores B2B when it comes to its ad tools. Naturally, it took us several hundred dollars for refiling figure this out because we blindly believe Facebook when they said that they can help us reach new customers even though we explained to them that ours is strictly a B2B need.

  5. I think it’s cool that Facebook’s doing this, especially in light of how changes the company’s made have negatively affected some small businesses who use FB. It’s good they’ve set up Facebook Fit. I hope in time it’s widened to include more states, and eventually goes outside the US too.

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