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Pros and Cons of a Forward Facing Editorial Calendar
Posted By HigherVisibility On June 23, 2014 @ 5:30 am In Small Business Operations | 4 Comments
Editorial calendars have been recommended for companies looking to improve their content strategy for many years. They help companies stay organized (particularly when you’re working with a multi-author blog and produce a lot of content), and they make it easier to lay out your vision, which can help ensure that the content you’re publishing is relevant and timely.
You always know who is in charge of writing, publishing, and sharing, and can therefore hold your employees accountable. What could go wrong?
If you have someone responsible in charge of your editorial calendar and everyone is on the same page with how it works, there aren’t too many things you’ll find confusing. However, you have to ask yourself whether or not you want a forward facing calendar.
In other words, should you share your calendar with your entire writing staff, or will that hurt your team to know your plans?
I first heard the term forward facing editorial calendar from a CopyPress article , and it really does pose an interesting question. Many companies assume that part of the benefit of the calendar is to make sure the entire staff can see what the plans are for the future, but the truth is that this isn’t always the case. You have to also determine whether or not you want to share the calendar with contributors not on staff, so there are different layers to consider.
Below lists a few pros as well as a few cons to the idea:
Transparency for other departments. Sometimes other departments in your company want to post something on the blog (such as a job posting) or want writers to write on a particular subject they may be getting asked about a lot. This means that other departments will want to know when these things will published, so a forward facing calendar will help accomplish that.
As with all verdicts, it depends completely on your company and how your content strategy works. However, the general consensus seems to be coming up with a calendar that actually falls into both categories.
In other words, it usually makes the most sense to have a forward facing calendar with everyone on your staff, but it isn’t necessary to have this kind of transparency with guest contributors and those from other companies.
Not having this open to your guest contributors may cause you to run into some of the problems above. You might get a lot of emails about publish dates, you may not get as many original ideas, etc. But it’s much better in the long run because you know that your due dates will always be taken seriously and any stealing worries are put to rest.
Republished by permission. Original here .
Calendar  Photo via Shutterstock
Article printed from Small Business Trends: http://smallbiztrends.com
URL to article: http://smallbiztrends.com/2014/06/forward-facing-editorial-calendar.html
URLs in this post:
 article: http://www.copypress.com/blog/should-your-blog-have-a-forward-facing-editorial-calendar/
 Original here: http://www.highervisibility.com/what-is-a-forward-facing-editorial-calendar-and-why-does-it-matter/
 Calendar: http://www.shutterstock.com/pic-154884968/stock-photo-workplace-with-tablet-pc-showing-calendar-and-a-cup-of-coffee-on-a-wooden-work-table-close-up.html