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How to Turn Around a Bad Review Online Successfully

Posted By Melinda Emerson On June 17, 2014 @ 5:30 am In Marketing Tips | 7 Comments

how to turn around a bad review

Nearly seventy percent of customers admit that they check out reviews online before committing to a purchase. So it’s up to you to manage your online reputation. People are checking out Yelp, Angie’s List, Google reviews and Yahoo Local Listing for information. And from time to time, you will get a negative review.

But that is no reason to panic. An occasional negative review will actually make your profile look more real. When a customer takes the time to give you a not-so-flattering review, that is your opportunity to do one of four things:

  • You want to respond to a negative review online. As a matter of fact, you want to be responding to both positive and negative reviews. You should contact that customer directly. The only way you can fix a problem is if you get all the information and respond in a way that makes your customer feel valued.
  • Offer a free coupon, discount or free service. And then ask that customer to post a second review about how you responded to their first one.
  • Redouble your efforts. Make sure that you get positive reviews from all of your happy customers within 7 – 10 days of someone doing business with you. They should get an email from you telling them how they can give you a review.
  • Give them the opportunity to give you a review on your website. It may keep them from going out to one of these big national review sites and giving you a black eye if they have an opportunity to give you their feedback right on your own website.

Computer [2] Photo via Shutterstock

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[1] Originally published at Nextiva: http://www.nextiva.com/voip/work-your-biz-wednesday-turning-negative-reviews.html

[2] Computer: http://www.shutterstock.com/pic-20222365/stock-photo-happy-couple-working-on-laptop-computer-at-home-smiling.html