FREMONT, Calif., June 25, 2014 /PRNewswire/ — TechAspect today announced the launch of their marketing automation practice, expanding the marketing technology services they provide to create holistic customer experiences. The new marketing automation practice includes system implementation, optimization, enterprise integrations and end-user training services and will be led by Kimberly Prescott, Vice President of Marketing Automation.
“Marketing automation is essential for an effective customer experience. It provides the technical foundation for relevant, timely conversations between brands and their customers,” states TechAspect CEO, Rajiv Rohmetra.
Prescott adds, “Marketing automation is one of the most critical parts of a brand’s technology infrastructure, because it centralizes previously fragmented direct marketing channels. This allows marketers to gain powerful insights into their customers’ needs and create relevant and timely programs.”
Kimberly Prescott brings 15 years of experience in automation systems and integration development. Prescott was a finalist for two Eloqua Markie awards and published her first book on marketing automation in 2013, entitled, “The Tiger and the Autobahn.” She now brings this wealth of expertise to her team and her clients for TechAspect.
In addition, Deborah Gibbs joined the team as TechAspect’s Director of Demand Generation. “I am looking forward to the growth in marketing technology in the next few years,” states Gibbs. “It is exciting to see the new opportunities marketers gain to nurture customer relationships and measure the return on marketing investment (ROMI).”
Deborah Gibbs has a diverse background including Silverpop Professional and Pragmatic Marketing certifications, and a Specialized Studies Award in Social Media from UCI. Gibbs brings best practices and an authentic approach to the team.
CEO Rohmetra states, “With Kimberly Prescott and Deborah Gibbs on board and our expertise in web content management (WCM) implementations, we are able to provide a holistic customer experience through the seamless integration of WCM with marketing automation products, CRM, ERP and e-commerce platforms.”
TechAspect is a technology firm focused on personalizing the customer experience through web content management and marketing automation. We are known as a global leader in the industry for creating profitable, omni-channel customer experiences. TechAspect drives innovation through relationships with world-class partners like Adobe, HP, Sitecore, Oracle, Marketo and Silverpop. TechAspect was named on the 2013 Inc. 5000 list as one of the fastest-growing technology companies. For more information, please visit www.techaspect.com.