Webinar: 6 Steps to a Complete Customer Feedback Program


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You may want more feedback from your customers. But if you’re like many small business owners, you’re a bit foggy about how to go about setting up a system that collects it.

Thankfully, help is at hand.

Online survey software provider QuestionPro will present a one hour webinar Aug. 6 at 8 a.m. Pacific Daylight Time/ 11 a.m. Eastern Daylight Time. The purpose of the event is to walk businesses through the process of collecting helpful customer feedback for themselves.

QuestionPro marketing director James Wirth says the event was inspired by response to his recent presentation at Bizapalooza, a three day online event with free webinars for small businesses July 9, 10 and 11.

After his presentation on “feedback hacking 101”, Wirth says he soon heard from small business owners who wanted to learn more.

Wirth explains:

“After participating in [Bizapalooza] this year, we received some feedback, which was basically: ‘Ok I get that I need to actively gather feedback, but how do I get that quickly implemented?’”

The upcoming webinar, entitled “6 Steps to a Complete Customer Feedback Program,” is the result.

Wirth says the plan for the webinar is simple.

The idea is to take a still-to-be-announced mystery small business guest through the process of setting up a feedback program. QuestionPro will then distribute templates for setting up a similar system to all small business owners in attendance. The templates will be divided up based on industry.

After the presentation, Wirth hopes small business owners and entrepreneurs will be able to take the templates and start using them to build feedback systems of their own.

He explains:

“If they’re ready to, they can roll up their sleeves and use this for their business right after the webinar.”

Also on hand will be Small Business Influencer Panelist Rieva Lesonsky, who will talk to small business owners about the importance of getting customer feedback while growing a business.

Event Details

What: Webinar: 6 Steps to a Complete Customer Feedback Program

When: August 6, 8 a.m. PDT/11 a.m. EDT

Who: Hosted by QuestionPro, featuring Small Business Influencer Panelist: Rieva Lesonsky and special guest: Mystery Small Business

Where: Register here

Image: QuestionPro

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Shawn Hessinger - Editor


Shawn Hessinger Shawn Hessinger is the Executive Editor for Small Business Trends. A professional journalist with more than a decade of experience in the traditional newspaper business, he has another 10 years of experience in digital media for trade publications and news sites. Shawn has served as a beat reporter, columnist, editorial writer, bureau chief and eventually managing editor with responsibility for nine weekly newspapers, the Berks Mont Newspapers.

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2 Reactions

  1. Great Article Shawn! Well, feedback basically a useful common program for a business, but some people don’t realize how important it is. You must consider it as an improvement tool, you need to ask them to tell you what are you doing, what’s working and what are the things you need to change. Thanks again!

  2. Great point Barbara, I hope you’ll be able to join us for the event, would love your feedback!

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