October 23, 2014

Woman Makes Business Out of Giant Cookies After Losing Job of 30 Years

giant cookie business

Losing a job is almost never a good thing. But don’t tell that to Barbara Schechter.

The New Jersey native was 57 when she lost her job as a marketing professional, which she had for about 30 years. Instead of panicking or sulking though, Schechter saw it as an opportunity to make a living doing what she loved.

She launched Barbara’s Cookie Pies in 2011. The bakery sells what Schechter describes as a fusion between cookies and pies. She makes them in a variety of flavors, including chocolate chip, almond raspberry, and rocky road. It’s an old family recipe, so Schechter says she takes great pride in the product as well.

But even though she enjoys baking, it wasn’t necessarily an easy path for her to take. She had to take money from her retirement fund to invest in the business. She also had to rent space in a commercial bakery and set up a home office where she could process and ship orders.

She recently spoke with The Huffington Post about the challenges of starting her career over:

“I think it’s key to understand that things may not work out initially the way you thought, but you can’t give up. You just have to keep your nose to the grindstone and keep plugging away understanding what worked and didn’t work. And soon, it all starts to happen and grow, building momentum with each passing day.”

Schechter’s background is in marketing, not baking, so many of the business aspects that went along with starting Barbara’s Cookie Pies came easily to her. However, she said that things like manufacturing, production, and eCommerce were new to her. She also had to adapt to commercial baking since she was used to mainly baking as a hobby.

So while it was definitely a challenge and a risk, Schechter said that it’s been worth it for her to continue learning and growing. When she was let go at 57, she wasn’t ready to retire. But instead of allowing a job loss to defeat her, she saw it as an opportunity.

Now, she says the business is doubling in size annually. She fills orders for individuals and major retailers alike. That never would have happened if she hadn’t taken that initial risk and jumped into entrepreneurship.

12 Comments ▼

Annie Pilon - Staff Writer


Annie Pilon Annie Pilon is a staff writer for Small Business Trends, covering entrepreneur profiles and feature stories. She is a freelance writer specializing in marketing, social media, and creative topics. When she’s not writing for her various freelance projects or her personal blog Wattlebird, she can be found exploring all that her home state of Michigan has to offer.

12 Reactions

  1. I love cookies. Giant pizza cookies are okay for me as well. I guess it works as long as you put a unique twist on an ordinary product. You don’t really need to reinvent. You just need to tweak it a bit to make it unique.

  2. Never heard of a cookie pie, but it looks and sounds delicious! I’d try them all :)

    Her being let go was a blessing in disguise.

  3. These look delicious! I see why she’s having success.

    • If I lived anywhere near her bakery, Robert, she’d have even more success =D

      • Same here – You can order them online, but I need to be careful or I’ll end up with a whole house full of cookie pies.

      • Ooooh, I wonder if she delivers to the UK. Will go check.

        I see nothing wrong with a house full of cookie pies, apart from a smaller house full of cookie pies :-)

  4. Cudo’s to her. I find myself in the same position.

    • Good luck to you! There’s lots of inspiration out there from people who have started really great businesses/careers.

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