November 29, 2014

Chromebook Sales Will Rise As Businesses Adopt Cloud Technology

chromebook

Chromebook sales are on the rise. And their use in the business community is expected to contribute to their continued popularity.

New research shows that sales of Chromebook devices rose sharply last year and will continue on that trend in the near future. So far though, Chromebooks have largely been adopted by the education sector.

The research company Gartner found that last year, there were 2.9 million Chromebooks purchased. About 85 percent of those were purchased by education companies or schools, though.

These are the devices that look like a miniature laptop and often include little pre-loaded software. Chromebooks are really designed to be used for cloud-based apps. The devices run the Google Chrome web browser as an operating system.

This year, it’s likely that 5.2 million Chromebooks will be sold. And by 2017, there should be about 14.4 million units sold. Most of the Chromebooks on the market have been, and will continue to be, sold in North America, the study finds.

The sharp uptick in sales will be triggered by a larger acceptance in the business community, Gartner researchers predict. And the use of Chromebooks in the business community will be parallel with the acceptance and use of cloud-based technologies.

In an official release announcing the research findings and projections, Gartner Principal Analyst Isabelle Durand explained:

“So far, businesses have looked at Chromebooks, but not bought many. By adopting Chromebooks and cloud computing, businesses can benefit. They can shift their focus from managing devices to managing something much more important — their data.”

Gartner believes employees in banking and financial services will get the most from use of Chromebooks in the beginning. But estate agents and even hotel receptionists will also be early adopters, the researchers predict. And cloud-based collaborative projects will be undertaken once more Chromebooks are utilized by businesses.

The rise in Chromebook sales will also be spurred by competition in the market. As use of these devices is expected to expand from education into business, more companies will likely enter the market with their own devices.

Currently, there are eight Chromebook manufacturers. When Chromebooks were launched in 2011, only Samsung and Acer were making the devices. In 2013, Samsung sold nearly 2 out of every 3 Chromebooks worldwide. Acer sold just more than 21 percent of the market share, according to the Gartner research.

Research also made a prediction that could be encouraging for small businesses that have started experimenting with cloud services and are becoming more open to Chromebook devices. During the projected continued growth period, the devices will remain a niche market. So manufacturers will have to stay competitive and find ways to offer more high-end specs while keeping the cost for the device low. A new Samsung Chromebook sells for about $250 now.

Just this week, Acer unveiled the Chromebook 13. The new device features a longer battery life and NVIDIA Tegra K1 processor. Writing on the official Google Chrome Blog, Google Chrome Team Engineering Director Bill Brougher said.

This new device uses the NVIDIA Tegra K1 processor, so you get the speed you’re used to from Chromebooks with a battery life up to 13 hours.

Image: Google Chromebooks

5 Comments ▼

Joshua Sophy - Staff Writer


Joshua Sophy Joshua Sophy is a staff writer for Small Business Trends, covering technology and business news. He is a journalist and editor with 15 years experience in media. A former newspaper reporter and editor, Joshua also serves as President of the Board of Directors of a curling club and is editor of a regional newsletter focused on the sport of curling in the Eastern U.S.

5 Reactions

  1. I bought my wife an HP Chromebook this year and it does all the things she needs it to do. With the low price I agree that we’ll see more of them.

  2. Hi Joshua,
    Great article and a concept that I have been trying to tell many businesses that I work with – these cloud based computers are amazing. I bought a Chromebook literally because it was cheap and I was doing a boat tour in Greece. My feeling was I spent about $200.00 so I would much rather take the hit of that getting stolen or messed up at sea than my Mac. However, when I used it I was shocked to realize how few applications I actually use on the computer that needed my mac – most of what I use is in the cloud. AdWords, DropBox, Google Docs, and Basecamp are my main tools – all cloud based. The only drawbacks were that I use Word quite a bit, and the Google version is not as good (though it is getting much better) and I couldn’t use the AdWords editor. However, for the price and the extremely long battery life (something any Mac user has struggled with) you can’t beat it. My question to you is why are so many educational institutions buying it? Is it because they believe in the power of cloud based computing or because of the price?
    Thanks,
    Adam

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