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How to Use SlideShare for Marketing and Generating Leads
Posted By Penney Fox On August 21, 2014 @ 1:00 pm In Social Media | 13 Comments
Are you using SlideShare as a visual marketing tool? If you’re not familiar with this free presentation platform, here’s a simple guide on how to use SlideShare for marketing to increase the reach of your business and also generate leads.
SlideShare is more than just a place to upload your webinar or workshop slides. It’s a content marketing social site that can optimize your company’s information and generate qualified leads.
Most companies spend their time looking for new customers on Facebook, Twitter, YouTube and Pinterest, fighting for that prime spot in the news feed. But SlideShare users don’t participate in that battle. They face less competition for their viewers’ attention.
And SlideShare users are connecting quicker and easier with potential customers searching for their information. With SlideShare’s simple optimization features, you can bring more traffic and added exposure from the first day that you post your presentation than you would tweeting a link during prime time on Twitter.
But don’t think that there’s less competition on the site. Just take a look at these SlideShare stats:
All that traffic isn’t just to look at power point presentations. You can upload your product’s photos, how-to videos, presentation slides, PDF files and create tips pieces as in this example from Small Business Trends below:
And SlideShare is like the other social sites with the usual online behavior of commenting, downloading and ability to share your content.
It’s pretty clear that visual content is growing and if it isn’t a part of your marketing plan, adding SlideShare into your mix is a great way to start.
There are a number of programs out there (both paid and free) to help you set up your slide deck. But the easiest way to start is to pull up your Power Point program included in the office suite (this the programs suite that includes Word, Excel and Notepad) in your computer.
Here are some tips for how to use SlideShare to help you create sharable presentations:
Now, you’ve created your presentation on a topic that’s relevant to your target audience. How do you get those qualified leads?
After you upload your presentation to SlideShare, make sure you add in these two simple steps:
It’s a pretty simple process to add in links. Just this follow these steps:
Your presentation now has interactive links.
Just like with any other content you post online, you want to make sure that your audience can find your SlideShare presentation. And like everything else on SlideShare, just doing a few easy steps can help your content reach more potential customers.
Here are some optimization tips for you to use:
Take a look at one of my favorite SlideShare examples below that walks you through the presentation development steps:
While social media is great resource for businesses, it’s also constantly being filled with online noise. Business owners are struggling to figure out how to create visual content to grab our customer’s attention before they wander down another companies’ social feed.
SlideShare gives you a place to stand out from the crowd. This traffic-building social program offers your customers a place to read through your visual content at their own pace while they’re learning something that helps them grow their business. It’s a place to grow your reach with potential new customers while increasing your engagement with your loyal fans.
And with some research, planning and social sharing, your SlideShare presentations results can bring your site more traffic and qualified leads than just posting updates on Facebook.
Computer  Photo via Shutterstock
Article printed from Small Business Trends: http://smallbiztrends.com
URL to article: http://smallbiztrends.com/2014/08/how-to-use-slideshare-for-marketing.html
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