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Keywords Change for AdWords, GoDaddy Acquires Email Marketing Firm
Posted By Small Business Editor On August 22, 2014 @ 5:30 pm In Small Business News | No Comments
There was big news from Google and GoDaddy this week. And those are just two of the news items with implications for small businesses recently. The Small Business Trends editorial team brings you some of the headlines that could impact your small business in a big way in our weekly small business news roundup.
Holy smokes! Google has effectively killed off both the Exact and Phrase keyword match types  in AdWords.
GoDaddy is adding another tool to its suite of small business services. Once known as just a place to buy domain names and website hosting, GoDaddy says that its latest acquisition – the email marketing service Mad Mimi  – further shows its commitment to small businesses.
Square is expanding its cash advance service  for small businesses. The mobile point of sales provider says new funding will allow it to advance more money to more small businesses soon.
Square has introduced Square Appointments  to its suite of services. Square Appointments gives businesses the ability to book clients quickly through an online or mobile app.
Sending emails and doing email marketing campaigns are two completely different things. But with many small businesses living in Gmail today, being able to do full blown email campaigns right from within the popular app  may be just what many entrepreneurs need to efficiently execute more successful marketing interactions.
Good news for small retailers. Consumers of all ages still prefer physical stores to eCommerce shopping , according to a study by A.T. Kearney.
Charles Town, W. Va. didn’t have much of an online presence before Van Applegate showed up. Now, the town and all of its local merchants have found a way to truly benefit from technology, promoting their town online .
A recent study shows something marketers and business owners have believed all along. Nostalgia is not only persuasive in a marketing message , it actually makes customers willing to spend more.
Mobile technology is catching on with the online shopping crowd . But mobile storefronts are still not nearly as common as online storefronts. Part of the reason behind this has to do with access.
Did you ever wish that as a buyer, you could see and experience the tech solutions that could help you run your business — in action? Gathered in one place ?
If you used a credit card to pay for services or products at The UPS Store this year, your private information may have been hacked .
Unless you are an accountant specializing in small business, you may not be aware of a new trend in the world of sole proprietorships : registering with the Internal Revenue Service (IRS) as a limited liability company (LLC).
A new Twitter experiment shares favorites and follows in others’ Twitter streams  as if they were retweets – and a vocal group of users aren’t too thrilled about the idea.
HTC has announced the launch of the HTC One M8  for Windows 8.1. The company claims the phone is the first example of a flagship device being offered with two different operating systems.
The HP Stream 14 runs Windows but will sell for just $199. As trends show increased adoption of the Chromebook by small businesses, Hewlett-Packard offers its own inexpensive laptop with cloud storage features, running a more familiar operating system to business users, which is the HP Stream 14 .
Chromebook sales are on the rise. And their use in the business community is expected to contribute to their continued popularity. New research shows that sales of Chromebook devices rose sharply  last year and will continue on that trend in the near future.
Polaroid has introduced a new camera that can go just about anywhere with you. The Polaroid Cube  is only 35mm tall, wide, and deep … a true cube. It’s capable of shooting 90 minutes of 1080p HD video on a single charge.
swivelCard, at first glance, looks like a basic business card made of thick cardstock. But the innovative feature is the card’s ability to fold up and become a USB drive .
When crowdfunding sites like Kickstarter and Indiegogo began taking off, some thought they would make venture capitalists obsolete. That has not been the case so far. Crowdfunding sites have actually served as an opportunity for professional investors to easily find new startups to fund .
As the years roll on, podcasts still continue to be popular. We’re excited to announce the 5th Annual Top 100 Small Business Podcasts 2014 Edition .
Reading  Photo via Shutterstock
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URL to article: http://smallbiztrends.com/2014/08/keyword-change-for-adwords.html
URLs in this post:
 Exact and Phrase keyword match types: http://smallbiztrends.com/2014/08/phrase-exact-keyword-match-adwords.html
 email marketing service Mad Mimi: http://smallbiztrends.com/2014/08/godaddy-acquires-mad-mimi.html
 expanding its cash advance service: http://smallbiztrends.com/2014/08/square-cash-advance-service-for-small-businesses.html
 Square Appointments: http://smallbiztrends.com/2014/08/square-appointments.html
 email campaigns right from within the popular app: http://smallbiztrends.com/2014/08/phil-hill-flashissue-turning-gmail-email-marketing-platform.html
 prefer physical stores to eCommerce shopping: http://smallbiztrends.com/2014/08/consumers-prefer-shopping-in-a-store.html
 promoting their town online: http://smallbiztrends.com/2014/08/promote-a-town-online.html
 persuasive in a marketing message: http://smallbiztrends.com/2014/08/nostalgia-marketing.html
 catching on with the online shopping crowd: http://smallbiztrends.com/2014/08/new-spring-app-shopping.html
 Gathered in one place: http://smallbiztrends.com/2014/08/spotlight-technovation-solutions.html
 private information may have been hacked: http://smallbiztrends.com/2014/08/ups-stores-hacked.html
 new trend in the world of sole proprietorships: http://smallbiztrends.com/2014/08/llcs-are-a-trend-sole-proprietors.html
 shares favorites and follows in others’ Twitter streams: http://smallbiztrends.com/2014/08/twitter-reweets-favorites-and-follows.html
 HTC One M8: http://smallbiztrends.com/2014/08/new-htc-one-m8.html
 HP Stream 14: http://smallbiztrends.com/2014/08/hp-stream-14.html
 sales of Chromebook devices rose sharply: http://smallbiztrends.com/2014/08/chromebook-sales-2014.html
 The Polaroid Cube: http://smallbiztrends.com/2014/08/polaroid-cube-video.html
 fold up and become a USB drive: http://smallbiztrends.com/2014/08/swivelcard-usb-business-card.html
 easily find new startups to fund: http://smallbiztrends.com/2014/08/venture-capitalists-search-crowdfunding-opportunities.html
 Top 100 Small Business Podcasts 2014 Edition: http://smallbiztrends.com/2014/08/top-100-small-business-podcasts-2014.html
 Reading: http://www.shutterstock.com/pic-104158109/stock-photo-teleworker-in-front-of-latptop-computer-at-home.html