October 22, 2014

Why You Should Think Like A Millennial To Promote Your Event

promote your event

You have a major event coming up. Either a conference, seminar, hosted panel discussion, reception for journalists at a major trade show, a community event – you get the idea. And you have done all your planning and preparations are solid. Now, what can you do to tip your event from successful to absolutely fabulous?

Think like a Millennial! Yes, that’s right…those social media savvy, online marketing and gamification powerhouses ushering in the next level of event promotion and awareness.

Promote Your Event Like a Millennial

Millennials Know Hashtags

Millennials are trained to think in 140 characters or far, far less. They get to the heart of a topic – fast. They identify what’s the buzz, what’s hot and why people should take notice.

Millennials exercise this gift with hashtags that sport not only branding power but also social awareness. What better way to promote your event than to hashtag it like a champ?

Twitter provides an exceptional platform for creating and generating a social excitement around an event or activity. It builds community engagement with every tweet and retweet. Hashtags are the glue that holds endeavors together in a dynamic social landscape.

Develop entertaining or socially relevant hashtags that speak to the heart and soul of your event – and to the masses that you are targeting.

Millennials Never Give Up

Millennials are always trying new things. They are always experimenting, sharing and endorsing the latest and greatest. Let’s face it, they are trendsetters.

A Millennial will think nothing of exhausting all social media platforms when it comes to promoting a cause or sharing their expertise – or their dreams. So why should you?

Work a variety of social platforms to share your event – the build up of the event preparations, the goals of the event, special entertainers, important themes. Share on Twitter, Facebook, Google+, LinkedIn, Pinterest, Instagram and YouTube. Work video content in the mix of your social shares to entice and engage all audiences.

Leave no social stone unturned when you promote your event. A Millennial sure wouldn’t – so why should you?

Millennials Love Selfies

Millennials love to share their selfies. Why? Well, they are young and beautiful. However, don’t sell these young marketing minds short. These kids are savvy personal branders. What is a selfie, but an affirmation of confidence.

So how do you selfie an event? Easy. Recruit participants in the event planning, event production and even the entertainment to selfie the event, share the event’s hashtags and show a social endorsement of the event in all its glory. Selfie before, during and after the event. Show off the event with confidence and the right creativity.

If a Millennial were at the helm of your event’s social promotion, it would be a selfie extravaganza. Don’t hesitate to master the selfie when it comes to marketing your event’s personality – and mission.

Millennials Get Excited

Whether it’s a social cause or the latest headlines, Millennials weigh in with observations, opinions and images. They are engaged people. They get excited – passionate.

Be like a Millennial and share your passion for your event with social engagement. Let your posts and shares convey a vibrant energy and glow about your event. If you are excited about your event, everyone else will get energized too.

You don’t have to tell a Millennial to get energized, that’s their natural state. Let that youthful energy and exuberance rub off on your social media approach to marketing, branding and promoting your event. Promote your event with energy and promote your event with passion.

Millennials Worship Images

Everyone loves images. One image can convey emotion, opportunity, excitement and even a philosophy of thought or action. Load your social media outreach with strong visuals and videos. Create memes, infographics, SlideShares and videos and leverage these visual vehicles to drive your event to success.

Millennials know pictures are worth a million tweets – are you getting the picture?

Group Selfie Photo via Shutterstock

7 Comments ▼

CJ DiRoma


CJ DiRoma CJ is the owner and CEO of Station Avenue Productions, which is an event production firm she has operated for more than 20 years. In 2011, she founded Asterism Group, which today incorporates Station Avenue Productions as its event production and entertainment division. The Asterism Group includes Consumption Marketing and Little Flower Creative divisions, providing branding, marketing, graphic design and Web development services.

7 Reactions

  1. With millennials taking the consumer market, it is important to know how they act and move with the flow. This will get their attention and let them know that you are part of their tribe. This is very important especially for brands that are targeting them.

  2. :-) True we must act like Millennials, and promote.

    Thanks
    Siddharth Adholia

  3. This is a great piece of content as millennials have a huge influence online.

  4. Don’t forget about pets! If you’re sponsoring a dog parade for charity, ask people for selfies that feature them and their pets.

  5. Age span for the Millennial generation?

  6. I think this information is very important to the event industry…with regards to how to get attendance up and get you message out.

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