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Attention Time-Deprived Business Owners, Read “Social Media Overload”
Posted By Ivana Taylor On August 17, 2014 @ 9:00 am In Business Books | 3 Comments
I did it again. I said that I wouldn’t and I did it anyway. I lost focus. It wasn’t obvious at first, just Tweeting a little here, Facebooking there. Oh, and then there’s Google Plus and Hangouts — I mean you just have to do Hangouts, right? Wrong!
I was doing everything and getting nothing in return. You know the drill. You decide on a marketing strategy, you start implementing it and then you see a webinar or a blog post or some guru out there telling you that if you’re not using this social media strategy, you are missing out.
And the next thing you know, you have diluted your energy, your marketing message and what you’ve really missed out on are the results you’ve committed to.
If this sounds like you, then you’re going want to rush out and grab a copy of Social Media Overload: Simple Social Media Strategies For Overwhelmed and Time Deprived Businesses  by Corey Perlman (@CoreyPerlman ).
I received a review copy just the other day and let me tell you, I tore into it immediately. It seems that Corey and I share a commitment to overwhelmed small business owners and I can’t wait to see what he’s recommending in the ways of helping small businesses choose and use the right social media tools.
Perlman is a speaker, consultant social media expert and the author of the best selling eBoot Camp. He is also the CEO of eBoot Camp, a company that manages social media accounts for companies. He travels the globe speaking about and helping businesses overcome social media overload.
As soon as I read this snippet from the back cover, I had become a Corey Perlman fan:
“You don’t have to be on any social media site without a clear direction or purpose.”
This book will help you:
There are nine total sections in this book with short chapters inside each one:
This is not a detailed how-to book. Perlman’s mission is clear and he sticks to it. His purpose is to give you a variety of contexts inside of which you might see yourself and which strategies would work best for your business.
But that doesn’t mean that there isn’t any snappy how-to advice included. Each chapter contains a couple “Best Practice” tips that are truly sneaky and juicy. Here’s one I really liked from the chapter on LinkedIn:
“Update your profile daily: the idea is simple. When you go to LinkedIn, you’ll notice that they post updates from people in your network. So if you’re in “buy” mode for what they offer, they will pop up on your screen.”
So Perlman recommends that you update your profile and be one of those updates on your prospects screen. He says it doesn’t have to be a big thing, just enough to get attention.
I can tell you that I added a new “role” inside of my business that showed up as a new position and, my oh my, did I get a ton of email congratulating me! I’m not sure if I would do it daily, but I think it’s an awesome tip for sure.
With a title like Social Media Overload, and a promise to simplify your social media marketing, you will have to be careful. Don’t fall into the trap of doing it all.
Perlman gives you lots of insights for each social media tool and the decision will be up to you as to which social media tools you will ultimately choose for yourself and your business.
Just remember, unlike other authors, Perlman doesn’t want you to do everything he says – just what works for you.
Article printed from Small Business Trends: http://smallbiztrends.com
URL to article: http://smallbiztrends.com/2014/08/social-media-overload-book-review.html
URLs in this post:
 Social Media Overload: Simple Social Media Strategies For Overwhelmed and Time Deprived Businesses: http://www.amazon.com/Social-Media-Overload-Strategies-Overwhelmed/dp/0991540409
 @CoreyPerlman: https://twitter.com/coreyperlman