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Not Sure How to Use LinkedIn for B2B? Let Us Help You
Posted By Shawn Hessinger On September 4, 2014 @ 1:00 pm In Social Media | 8 Comments
Are you looking for the best social platform for getting new business connections and referrals? If so, you should be on LinkedIn — a social platform for professionals. Unlike Facebook and Twitter, which focus more on communication and updates, LinkedIn is a social platform that focuses on profiles, groups and connections.
To help you improve your LinkedIn networking, we have decided to give you a list of our best articles on LinkedIn for B2B business. The goal of this resource is not only to encourage you to use this social platform for your business, it is also to teach you more about LinkedIn and how the platform can help you reach your business objectives.
Have you balked at opening a LinkedIn account for yourself and your business? This list will get you off the fence and give you six ways LinkedIn can benefit your business . The list covers everything from keeping an eye on your competitors to finding quality help to expand your business.
If you’ve got an active account and want to reach more people, these LinkedIn tools and plugins  give you myriad options.
The list for LinkedIn B2B features badges and plugins to share and embed on your company’s website or in your emails. There are also tools listed that allow you to collect updates from LinkedIn and other social networks in a single mobile app.
Your LinkedIn profile can serve as an online resume. A lot of potential business partners and clients will check out your profile when they’re making a decision on who they want to do business with.
This list identifies the most important information on your profile. You can use this LinkedIn Profile guide  to complete all portions of your LinkedIn profile. It explains the importance of a professional photo, shows you what keywords to include and where and more.
LinkedIn is the right social media site for generating B2B leads. But it’s not automatic that having an account will result in more business. This list gives you the tips to successfully generate leads via LinkedIn .
As we mentioned above, one of the best ways to use LinkedIn is for lead generation. The leads you generate could very well become future sales and long-standing customers.
This list on LinkedIn B2B gives you 13 practices that will have you generating more leads through LinkedIn . They include getting involved in conversations, authoring posts on the site, and connecting LinkedIn with other social media sites.
If you’re using WordPress as the platform for your business website, there are numerous tools to connect it with your LinkedIn profile. Here are 10 easy-to-integrate LinkedIn plugins for WordPress . Included in the list are means to embed LinkedIn profile badges as well as to automatically publish new posts from your website to your profile.
An effective way of expanding the reach of your LinkedIn profile and, essentially, of your business, is to establish yourself as an expert in your field. This list gives you a half-dozen ways in which you, via LinkedIn, can share your expertise  with the rest of the business world.
Do you want to instantly participate in a larger business community through LinkedIn? You can do that by joining these 20 LinkedIn business groups . They can garner your business instant connections and make you and your brand an active part of a much larger business network opening up additional opportunities beyond your existing connections.
Here’s another LinkedIn for B2B article on using your LinkedIn presence wisely. Included on the list of three lead generating LinkedIn features  to focus on are your profile, LinkedIn Groups, and LinkedIn’s well-known status updates. Properly managed, all three can generate leads for your business.
Generating leads and promoting awareness of yourself and your business are two key benefits of maintaining a LinkedIn profile.
But sales, too, can be made through your LinkedIn activity. Staying active on the site is important. This list discusses more tips for converting your work on LinkedIn into sales  for your business.
LinkedIn  Photo via Shutterstock
Article printed from Small Business Trends: http://smallbiztrends.com
URL to article: http://smallbiztrends.com/2014/09/how-to-use-linkedin-for-b2b.html
URLs in this post:
 ways LinkedIn can benefit your business: http://smallbiztrends.com/2011/11/linkedin-benefits.html
 LinkedIn tools and plugins: http://smallbiztrends.com/2013/11/linkedin-tools-for-business-list.html
 The 5 Essential Elements of an Optimized and Useful LinkedIn Profile: http://smallbiztrends.com/2013/07/elements-of-useful-linkedin-profile.html
 tips to successfully generate leads via LinkedIn: http://smallbiztrends.com/2013/07/linkedin-lead-generation.html
 generating more leads through LinkedIn: http://smallbiztrends.com/2014/02/ways-use-linkedin-for-lead-generation.html
 LinkedIn plugins for WordPress: http://smallbiztrends.com/2014/05/linkedin-wordpress-plugins.html
 share your expertise: http://smallbiztrends.com/2009/10/6-ways-to-use-linkedin.html
 20 LinkedIn business groups: http://smallbiztrends.com/2014/05/20-linkedin-groups-for-business.html
 lead generating LinkedIn features: http://smallbiztrends.com/2013/02/lead-generating-linkedin-features.html
 converting your work on LinkedIn into sales: http://smallbiztrends.com/2013/07/linkedin-tips-generate-sales.html
 LinkedIn: http://www.shutterstock.com/pic-194707178/stock-photo-simferopol-russia-may-linkedin-is-a-social-network-for-search-and-establishment-of.html