July 28, 2016

Amanda Stillwagon


Amanda Stillwagon As Chief Marketer for Small Business Trends, Amanda oversees online marketing, email marketing and social media marketing for the Small Business Trends group of sites.

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17 Reactions

  1. You also have to determine your brand early in the game. This will prevent you from any brand confusion afterwards.

  2. Nice post! I would also add selecting a CMS to this list.

  3. I would add in competition. You need a firm understanding of the market you are targeting and some of the key terms people use to find that particular market online. This will have a major impact on the content of the website.

  4. Hey Amanda,

    This is a great list for people looking to get started planning their first website, awesome job!

    We put together a similar checklist for people who want to start using their website for content marketing that I think you and your readers would find valuable as a next step – http://tresnicmedia.com/inbound-marketing-website-checklist/

  5. Hi Amanda!

    Thank you for this practical list of requirements. It helped me a lot in discussing the specifics of the website we are developing with our service provider. Now its up and running. We are now in the process of continuing site improvement with the help of site analytics.

    In addition to this could you also provide tips on blog development and social media page creation? It would help us and many of those who would like to tap a broader audience/ clientele base using the internet.

    More power to you and may your kind prosper!

    Cheers,

    Josh

  6. Hello Amanda,

    Thanks for sharing those excellent points. When it comes to point 1 (Purpose and Goals), everyone should decide which platform should be used to create a website. It can be a CMS website created with WordPress or one created with HTML, JSP or PHP codes.

    When I was starting out, I made a huge mistake by creating a website with JSP and I struggled a lot. It was very hard for me to find a hosting provider that supports JAVA. Also, it is important to design your website with search engine optimization (SEO) in mind because not everyone can go with PPC.

  7. Hey Amanda this is a great checklist for any entrepreneur who wants to take their business online!

    In regard to point 4, having your website optimized for mobile devices should be a must. The last time I checked, Google is giving more preference and “search engine love” to websites with responsive web design (websites optimized for mobile devices).

    In regard to points 5 and 6, if someone were interested in building and updating their website by themselves, I would recommend using WordPress or some other Content Management System (CMS). This way you don’t have to mess with coding or other technical stuff. It’s a matter of choosing your own theme, plugins, and organizing your content.

    In regard to point 10, you can either spend money or spend time generating traffic to your website. You can buy traffic using pay per click campaigns (with Google, Bing, or Yahoo), or you can spend time promoting your website via article marketing, video marketing, document sharing, or social media. There are numerous other methods, but this would be a good start to someone brand new online.

  8. Hi Amanda,

    #1 Purpose and Goals seems to be the ultimate key to not wasting a ton of money and time.

    Just ask yourself… Does my business 100% operate online or is it an extention of my offline current business?

    100% online? = Use a professional
    Extension? = Use a free service

  9. You also have to determine your brand early in the game. This will prevent you from any brand confusion afterwards. In addition to that, I would add in competition. You need a firm understanding of the market you are targeting and some of the key terms people use to find that particular market online. This will have a major impact on the content of the website. However, thank you for this practical list of requirements. It helped me a lot in discussing the specifics of the website we are developing with our service provider. Now its up and running. We are now in the process of continuing site improvement with the help of site analytics. In addition to this could you also provide tips on blog development and social media page creation? It would help us and many of those who would like to tap a broader audience/ clientele base using the internet. More power to you and may your kind prosper!

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