September 26, 2016

Top 5 Ways to Use Social Media for Your Ecommerce Website


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These days, it’s almost imperative for businesses to have an online presence. Most people prefer purchasing stuff online rather than going to a store. So, owning an ecommerce website is surely a great idea.

But this is not enough. It is essential to spread the word about the ecommerce website across the internet. And social media marketing is surely one of the best ways to do that.

Social media is almost omnipresent these days. Many people online already have their own active presence on one or more social media platforms. With so much traffic, these platforms surely have the potential to be the most important places for marketing products and services. This holds true for your ecommerce marketing as well.

The impact of social media on business is undeniable. In fact, social media is shaping the way business is conducted online. With these changes happening,  it’s time to set new social media strategies for your ecommerce website.

So, how can you integrate social media into your ecommerce marketing strategies?

Here’s a quick look at some of the most common ways to use social media for your ecommerce business marketing.

Use Social Media Platforms Prudently

Why is social media so important for an ecommerce business?

The answer is simple: it is the perfect platform to allow you to interact directly with your existing and potential customers. Thus, you can use it to increase customer engagement.

Besides giving you an opportunity to interact directly with your customers, social media will also help you understand their requirements and answer their grievances. You can also answer their queries.

If you are managing a social media community for your ecommerce website, make sure you do that prudently enough.

  • Respond to all the queries that are posted there.
  • Be ready to apologize if a customer has faced any kind of problem on your website.
  • If someone complains, apologize, solve the issue, and get back to him or her.

When used prudently, the social media platforms can be the game changer for your ecommerce website.

Provide the Most Useful Tips

Businesses these days have two options to be prominent. They can either be amazing or they can be useful. Only when choosing one of these two options can they hope to make a mark in this extremely competitive environment.

Social media seems to be a perfect platform through which your ecommerce website can be useful for customers. Social media platforms are not a good place to write loads about the products and services offered in your ecommerce store. Instead, convey information about your products in short write ups. The rest of the time, you can share tips on different activities that are related to the products that you are offering.

Sharing tips can be one of the best ways for your ecommerce website to remain relevant. On social media, always try to share content that adds value to your potential customers. This will help you attract their attention to a great extent.

Curate Content from Third-Party Websites

You needn’t limit the content you post on social media to topics related to ecommerce either. You should also use other interesting content, which might be related to your business in some way.

Social media platforms require updates on a regular basis to be properly effective. You need to post content in proper frequency. This can be a real challenge, especially if you have to create completely unique content on a regular basis.

There’s a way out though. You can curate content from different sources on the internet. Find relevant content and organize it in a way that will help your ecommerce website’s business prospects.

Try to make the curated content as captivating as possible. It’s OK to share content from another source. Just be sure to  properly credit the origin of the information or content you are sharing.

Make Optimum Use of Hashtags

Hashtags (#) are among the most important tools to use these days when posting on social media platforms. They perform multiple tasks:

  • Increasing exposure
  • Organizing content
  • Setting it distinctly apart

So, you should go ahead and make full use of hashtags. They are likely to help your content on social media platforms get discovered by your target audience more frequently.

There is a common trend of using too many hashtags in social media content, however. So, refrain from doing that. Instead, figure out the optimum number of hashtags for your audience (usually two to three in a tweet) and use that as a guide in your social media posting.

Include Other Platforms, Along with Facebook

These days, the use of social media for ecommerce businesses sometimes starts and ends with Facebook. This is primarily because Facebook is the most important among all the social media platforms. It has billions of active users.

But there are other social media platforms as well. For example, you have microblogging platforms like Twitter and others. So, it is important to use all these sites. Besides, while planning your social media marketing strategy, you can also include Pinterest. It is a visual discovery tool and website that uses images. So, the impact is much more than a text-based message. You can post the images of the products available in your ecommerce website and create a pin with them.

Use platforms, such as Instagram, where you can use short videos to persuade customers to buy products from your ecommerce website. You may also want to check out a few other social media platforms and use them prudently for your ecommerce website.

Ecommerce websites offer immense opportunity these days. But you need to market effectively to realize their potential. The proper use of social media can increase the visibility of your website and, at the same time, enhance customer involvement to a great extent. This is surely going to have  a positive effect on your website in the long run.

Social Media Photo via Shutterstock

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William Johnson


William Johnson William Johnson belongs to the most creative field of digital media - web design. He is currently an Editor at Big Eye Deers and he is obsessed with the latest trends in ecommerce, SEO and social media analytics. He has been a regular contributor to leading online portals such as SEMrush, Small Business Trends and SocialMediaToday.

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26 Reactions

  1. My site gets a lot of love on Facebook but I don’t even have a Twitter account so the Hastag thing doesn’t seem to work as well for us. BUT, I will take these tips and apply them because it looks like I’ve been doing it wrong 🙂 Thanks!

  2. The key here is that you’ve got to give, give, give. If you’re adding value to customers and the community you’ll get sales. If you’re just promoting sales and products it likely won’t go well.

  3. I’d say about half of the content I share on my FB page is from relevant 3rd-party sites. It’s keeping the posting frequency constant (curation or otherwise) that can be a bit of a challenge at times.

  4. Aira Bongco

    I have been promoting an ecommerce website via a Facebook page and I can say that it really works. But it is not like you have to promote in all social media channels. You just need to choose the channels that works for your specific target market.

  5. This is a nice post throwing light on the use of social media for e-commerce websites. Social media has become the part and parcel of Internet marketing. It has proven itself a great way to generate traffic and business. The main thing to understand is to know the demand of the visitors and customers that what they need and how we should represent our brand and products through social media.

    Thanks

  6. Social is more than marketing. It’s about how can we improve the shopping experience through leveraging the power of social? What’s important for online stores is the allowing the capability to get feedback from friends about choosing what to buy, securely, easily and quickly making a purchase without going through a tedious payment process then spreading the word about what you just bought. It’s more than just ecommerce, it’s becoming human commerce (mobile, social, etc). Just a thought.

    • William Johnson

      Yes Will, that’s what social media is becoming now. It’s a part of everyday life. And online stores should also try to make the experience better for the customers. It will only result in more busines

  7. You’re absolutely correct when it comes to optimum amount of hashtags. Less is more, as too many could look spammy.

    In addition to social media, business and product reviews are imperative for small business sites, as 72% of consumers trust online reviews as much as personal recommendations from real people (http://www.yola.com/blog/17-small-business-marketing-statistics-that-will-help-you-succeed-online/). With this in mind, having a business page on yelp is a great way to gain credibility.

  8. This is a brilliant post!
    When I first joined Facebook, I struggled a lot as I wasn’t able to identify the tricks to increase likes and engagement rate. Gradually, I got to know the importance of posting mixed type of content and finding out the optimum time when the reach is at the highest. I maintained an excel sheet for two months and I could clearly see the results.
    I use more than 3 hash-tags and now, I’ll use them less. As Stacy said, I don’t want my content to appear spammy.

  9. There is another way: use some social media tools provided by different services. Personally, I use social instruments collected by zebraboss. There is a special section on their website called Tools where different social network services are added.

    Currently, their catalog includes the services for Twitter, Instagram, MySpace, Google+, Facebook, LinkedIn, RSS feeds, blogs, Plurk, and App.net.

  10. This is a good article, thanks for sharing. Social media can do wonders and on the same time if not used with intelligence can wreak havoc to your business. The subject matter should have some relevance to your business and simply sharing someone’s data would make your social media platform monotonous. Try to be creative and impressive for better results!

  11. Very nice article.Thanks for sharing these great tips of boosting business by adding social media API into the website.Really nice idea.

  12. Tons of useful information on this post…and website also! I love the informations you are providing for us. Thank you!

  13. Thanks for such a nice information sharing. eCommerce people are understanding that they can profit financially from a socially determined advertising strategy. Social Media eCommerce methods should be utilized as a supplementary tool for a brand’s showcasing strategy.

  14. This is a very nice post. While planning your social media marketing strategy, you can also include Pinterest. It is a visual discovery tool and website that uses images.

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