September 27, 2016

Amanda Stillwagon


Amanda Stillwagon As Chief Marketer for Small Business Trends, Amanda oversees online marketing, email marketing and social media marketing for the Small Business Trends group of sites.

21 Reactions

  1. This couldn’t be put more perfectly. A social media profile should enhance your business website rather than replace it.

    The power of brand identity can be underestimated from time to time, but it’s imperative for a professional appearance. And what better way to showcase your branding than a business website? Check out this article highlighting the importance of brand identity and logos, and let me know what you think! http://www.yola.com/blog/building-a-content-calendar-for-social-media/

  2. Aira Bongco

    It would be better to have both and have them link to each other. If you have a social media profile, this can often funnel people to your page. This way, you get the pros of each.

  3. In healthy social strategies, the site/blog is the hub that everything else launches from. It is the rug that ties the social media room together. I agree with Aira, with how accessible it is to get a website these days, why not have both? I thought your pros and cons were really well laid out, Stacey. Thanks for putting this together!

  4. I think that a website is a must. Once you have a working site, it’s good to have social media profiles in order to promote your content. Of, course you should have time to manage your profiles. If you afford it, hire an expert to do the job for you.

  5. Martin Lindeskog

    The blog on your site is your hub for your social media activities. You should have a place on the internet that you could call your home base.

  6. Thank you for this wonderfully detailed and expert level post. The relationship of online marketing and social media marketing was always quite simple but that doesn’t mean that it’s easy. Both of them have unique USPs that can make or break an online business.

  7. Very good article especially for the beginner those who want venture into online environment.

    For a beginner choosing a website is very difficult. So there are many alternatives to enter into blogging like blogger.com, wordpress.com, social media page etc to experiment before going with big investment and investing for a website.

  8. I agree with the article, but I think one point needs spelling out and emphasising nowadays regarding social media: that is the fact that some third-party companies, particularly Facebook, regularly tamper with their algorithms and your posts are now reaching a much smaller audience than in the past, unless you ‘boost’ the post (i.e. read ‘pay’) and for the privilege…this is how they make their money…..i.e. the third party has COMPLETE CONTROL now over what your prospects and clients can and do see. You can however use social media to build a very valuable database of prospects and clients if you engage with those on your pages.

    Conversely, owning a website allows you not only to control your own destiny but you can build in mechanisms (under your complete control) to collect the necessary email databases for use later through interesting and informative newsletters or emails. No third party is going to prevent you regardless of what they do with their social media sites.

  9. Have you ever watched the TV show Shark Tank? The sharks always ask about the business website. They never ask about the social media profiles. There is a LARGE reason for this. If you are in business to be on Facebook or Twitter, etc. than Facebook and Twitter are in business, you are not. No matter how many friends or tweets you get. Most people are under the false impression that it is a cheap way to start a business. But they only fool themselves. If you have a website If you have a website with the same number friends and tweeters, you have a business. Even if your sales are slow you can still gain financially from the traffic alone, eventually pay for the cost of your website and hosting, make a profit and provide an essential avenue to get your product or service into your market.

    If you don’t have a website, your not in business.

  10. Great summary. In my humble opinion. A serious business should have both a website and be on social media. The goal of social media is not really to sell but to get people interested to go to your website. It is also important that you are on the social sites where your target audiences are.

  11. In modern society, the social media pages have evolve and became more important year by year. But a social media page would never be better than a professional web page, maybe it will be more expensive, but you will be paying for the full control and management of your own company page.

  12. Great article listing Pros and Cons of websites and social media! It really does depend on the type of business that determines the importance of the website vs. social media. Both are important for pretty much any business, but the way they can be used in conjunction and separately can vary as widely as the types of businesses there are out there! – A

  13. There is one more con for social media profiles. And it is a pretty big one: Large number of businesses’ internal servers are blocking social media sites.

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