Problem Solve First, Mine Data Later


data mining cartoon business

You know, I’d love to really dig into my data and make all sorts of fascinating discoveries about who buys what cartoons and when and how many, etc.

But truth be told, I just don’t have that much data. I get a reasonable amount of traffic. But not enough to really make even simple A/B testing relevant.

One day while I was considering yet another fruitless attempt, I was also working on a math cartoon for another client and this idea came to me.

That kid is clearly on the ball – but I wonder what he hopes to glean from this.

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Mark Anderson Mark Anderson's cartoons appear in publications including Forbes, The Wall Street Journal and Harvard Business Review. His business cartoons are available for licensing at his website, Andertoons.com.

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