September 30, 2016

How to Use Periscope for Business

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Personal Branding Blog


periscope app

periscope app

Periscope is the popular live video streaming app purchased by Twitter in March 2015. It’s the Instagram of live video streaming, offering users the opportunity to see the world through the eyes of someone else. Users have the capability to share their stories and perspectives to add value to their viewers in the form of entertainment and/or education.

Whether you’re a seasoned business professional or a small business owner, if you use Twitter, and you can add to your credibility and brand using live video as a storytelling tool, you should check out Periscope. You need a Twitter account and the app downloaded to your Android or iOS device to get started.

How to Use Periscope to Build Your Brand

Both business owners and career professionals can utilize Periscope in a variety of ways.

Insider Videos

Display your knowledge by inviting your Twitter followers to see a live video of you demonstrating how your product is made, walking them through non-secure areas of your work site or even sharing a product demonstration. Giving your target market an inside view can attract customers, if you’re a business owner, or recruiters, if you’re looking for a new position. Showcase your expertise and watch your personal stock increase!

Live Q&A Sessions

Invite followers to submit questions during your live broadcast. Similar to the “insider video” concept, encouraging questions on the spot is a great way to showcase your industry knowledge and your ability to communicate effectively with clients and peers. Additionally, you’re signifying your being comfortable on your toes!

Hold Focus Groups

Are you in the process of developing a new product or service? Periscope enables you to take advantage of live feedback instantaneously, possibly saving you both time and money. Ask users to vote on color choices, give feedback on a prototype and so much more!

Professional How Tos

Build your personal brand as an expert by offering in-the-moment how-to videos. While YouTube is currently king of the how-to, Periscope offers users the ability to ask questions and for clarification on the spot. YouTube cannot do that!

Periscope Can Expand Your Professional Reach

While broadcasters must have a Twitter account, viewers can watch from anywhere on the web using mobile devices, PCs, etc. Share links to your upcoming business-related broadcasts via all of your social networks (especially LinkedIn) and even via email, if you have a list.

Image: Periscope/Google Play

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Personal Branding Blog The Personal Branding Blog is part of the Small Business Trends Publisher Channel, offering branding and career advice from Dan Schawbel and his team of experts. The blog helps professionals build a powerful brand to remain competitive in the job market.

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9 Reactions

  1. Alex Yong

    Wow, love it – Focus groups for everyone to see!!? It takes a very bold brand to do that, because focus groups are traditionally done behind closed doors. Personally, if I saw something unprecedented like that done, it would result in me having a ton of respect for the brand because negative things can be said in a focus group. I’m just unsure how many brands are that bold. I wish the first few brave brands the best. I think the public would be floored (in a good way) with focus groups that are livestreamed.

  2. I love Periscope and doing my best to encourage franchise brands to explore the platform. I have tested Live Q & A and so far so good. Focus groups is an unique idea. Need to think about that!

  3. Martin Lindeskog

    How would you compare and contrast Periscope with Meerkat and Bambuser?

  4. Wow, just looked at this and really looking forward to using this as a promotion tool for my invention for organizing my kids’ plastic bricks. I don’t know how easy it will be to do a product demonstration and interact with questions coming in at the same time, but what the hell it is worth giving it a go!

  5. Personally, I’ve watched about 5 – 8 Periscope broadcasts and the one thing that I found to be the most successful is to have someone commentating.

    It is unlikely that everyone who comes on will come on from the start, so one time I saw a stream about someone showing off their new office. A rather boring topic was made super fun, by genuine enthusiasm and narration from the user. He asked his friend to film and it seemed like a tv show.

    That was periscope at its best!

  6. Hey Deb, I agree with you. Can you plz tell me more about Periscope.

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