August 28, 2016

First Data Introduces Clover Go Card Reader to Compete with Square


clover go (1)

Do you happen to be in the market for a mobile card reader? There is a new player hitting the scene that’s been recently announced by First Data. Called Clover Go, this EMV-enabled card reader is being touted as an affordable option.

Clover Go appears to be a card reader similar to those offered by Square and PayPal. It works with the Clover Go app for iOS and Android, which a user will first have to download on either their smartphone or tablet.

Once the app is downloaded onto your mobile device, simply plug Clover Go in and you are supposed to be good to go. It connects over either WiFi or a cellular connection to accept payments while in the field.

The app lets you set the amount to be paid as well as any taxes and even tips. First Data also boasts business owners can use the app to view and inventory transactions that have been made.

First Data claims their card reader offers multi-merchant and multi-user functionality. For example, with the app Clover Go users can “toggle” between different store locations, which could be handy.

Users can also add an unlimited number of employees. Employees can download the app to their own mobile device and get their own login. You, the business owner, can monitor what transactions are being made as well as set and manage permissions for employees.

There are some features Clover Go offers that might make it a more appealing option for some small business owners.

First of all, Clover Go protects customer data with TransArmor, First Data’s security tool. TransArmor uses encryption and tokenization to provide payment security.

Clover Go is a stand-alone device, unlike other card readers like the FreshBooks Card Reader. But Clover Go can also work with the full Clover product suite.

So if you are already using or looking into Clover Mini, Clover Mobile or Clover Station then another Clover product might work well for you.

You can customize your Clover Go experience with other Web-based apps from the Clover App Market. The company claims it’s “one of the fastest-growing POS app markets”. Though you might have to pay more for any additional apps you want to add.

Clover Go will cost you $29.99 to initially purchase the reader. After that you will be charged 2.69 percent + $0.05 for all swiped Visa, MasterCard or Discover card transactions. Keyed transactions are a little more than that, 3.69 percent + $0.05.

For American Express, the pricing gets a little more unclear due to certain factors such as the qualification criteria met for each transaction. First Data said currently pricing ranges from 1.60 percent to 3.7 percent + $0.10. You will have to review your merchant application to learn more.

If you are interested you can apply now for your own Clover Go.

Image: First Data

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Tabby McFarland


Tabby McFarland Tabby McFarland is a staff writer and web researcher for Small Business Trends. As a staff writer she specializes in social media, technology, special interest features, and e-commerce. A geek at heart, Tabby loves to be online interacting with the blogging community. Tabby is a WAHM (work at home mom) and is also an avid Pinterest enthusiast with a strong sense of style and creativity.

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One Reaction

  1. Aira Bongco

    I thought that Square will take the cake in this one. I guess it will not be long until a competitor enters the scene. As for me, I am yet to try these technologies and I have to find out how they can work for me.

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