Don't just focus on the benefits and features of your product or service when chasing that next B2B sale. Instead, find out what that customer's current vendor is doing wrong and you may see much better results.
In 1989, Al Davidson founded Strategic Sales & Marketing (SSM), where he helps deliver B2B lead generation services and appointment setting solutions for clients around the world. Under Al’s direction SSM has designed and implemented new business development plans for thousands of B2B companies which generated over 7 million new sales leads and millions of dollars to his clients. As a result, SSM has developed major account development expertise in the high technology, manufacturing and business service sectors.
In November 2011 Al Davidson was nominated as one of the 50 Most Influential People in Sales Lead Management by the Sales Lead Management Association (SLMA). The annual award identifies and recognizes the top performers and influential leaders of the sales lead management profession.
Overall, Al Davidson has 25 years experience in business-to-business (B2B) lead generation, direct marketing, new business development consulting, sales force management, lead management, sales training, and B2B web marketing.
To follow the latest discussions in best-practices for lead generation, join Al’s Linkedin Group with over 3,000 sales professionals and business owners, Manage Your Leads.
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