Cold calling generally conjures up some negative vibes. But it doesn't have to. Here are some tips to making effective cold calls.
In 1989, Al Davidson founded Strategic Sales & Marketing (SSM), where he helps deliver B2B lead generation services and appointment setting solutions for clients around the world. Under Al’s direction SSM has designed and implemented new business development plans for thousands of B2B companies which generated over 7 million new sales leads and millions of dollars to his clients. As a result, SSM has developed major account development expertise in the high technology, manufacturing and business service sectors.
In November 2011 Al Davidson was nominated as one of the 50 Most Influential People in Sales Lead Management by the Sales Lead Management Association (SLMA). The annual award identifies and recognizes the top performers and influential leaders of the sales lead management profession.
Overall, Al Davidson has 25 years experience in business-to-business (B2B) lead generation, direct marketing, new business development consulting, sales force management, lead management, sales training, and B2B web marketing.
To follow the latest discussions in best-practices for lead generation, join Al’s Linkedin Group with over 3,000 sales professionals and business owners, Manage Your Leads.
Think Valentine's Day is a made-up phony holiday? Bitter feelings about love aside, the holiday is a big one for a lot of businesses. Here's how your small business can get in on the spending frenzy that precedes the day.Feb 7, 2016 355 Shares
It's the end of the year ... a good time to get your sales team and numbers in order. Here are some helpful tips to consider in planning for the next year.Dec 8, 2015 236 Shares
A successful college football program can teach your small business a lot about the sales experience. Here are three takeaways from the next game you watch that can be applied to your business's approach right away.Sep 18, 2015 407 Shares
Sales may not seem much like, say, flying a Boeing 747, but you know, there are some similarities. If you don't believe that, well ... just take the window seat. The gentleman sitting next to you on this flight is sales manager Al Davidson and he may just change your perspective.Jul 8, 2015 234 Shares
More than 2/3 of B2B companies have not identified their sales funnel. What is it? You'll need to know why it's vital for your sales team and business.May 15, 2015 436 Shares