No, Thank You
Don't just focus on the benefits and features of your product or service when chasing that next B2B sale. Instead, find out what that customer's current vendor is doing wrong and you may see much better results.
In 1989, Al Davidson founded Strategic Sales & Marketing (SSM), where he helps deliver B2B lead generation services and appointment setting solutions for clients around the world. Under Al’s direction SSM has designed and implemented new business development plans for thousands of B2B companies which generated over 7 million new sales leads and millions of dollars to his clients. As a result, SSM has developed major account development expertise in the high technology, manufacturing and business service sectors.
In November 2011 Al Davidson was nominated as one of the 50 Most Influential People in Sales Lead Management by the Sales Lead Management Association (SLMA). The annual award identifies and recognizes the top performers and influential leaders of the sales lead management profession.
Overall, Al Davidson has 25 years experience in business-to-business (B2B) lead generation, direct marketing, new business development consulting, sales force management, lead management, sales training, and B2B web marketing.
To follow the latest discussions in best-practices for lead generation, join Al’s Linkedin Group with over 3,000 sales professionals and business owners, Manage Your Leads.
Don't just focus on the benefits and features of your product or service when chasing that next B2B sale. Instead, find out what that customer's current vendor is doing wrong and you may see much better results.Jul 18, 2016 456 Shares
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Sales may not seem much like, say, flying a Boeing 747, but you know, there are some similarities. If you don't believe that, well ... just take the window seat. The gentleman sitting next to you on this flight is sales manager Al Davidson and he may just change your perspective.Jul 8, 2015 258 Shares
More than 2/3 of B2B companies have not identified their sales funnel. What is it? You'll need to know why it's vital for your sales team and business.May 15, 2015 516 Shares
Looking for templates, checklists or guides? The Small Business Resource Center has them!