August 31, 2015

Annie Pilon - Staff Writer


Annie Pilon

Annie Pilon is a staff writer for Small Business Trends, covering entrepreneur profiles and feature stories. She is a freelance writer specializing in marketing, social media, and creative topics. She has a bachelor’s degree from Columbia College Chicago in Journalism and Marketing Communications. She also has a passion for small businesses and entrepreneurship.

Through her first few years of professional life, she’s written everything from traditional newspaper articles to email newsletters for political campaigns.


pss family

From Humble Beginnings in a Garage, Family Business Thrives for 60 Years

With so many businesses failing in the first five years, the Perfection Spring & Stamping Co. of Mount Prospect, Illinois is already something special. In an evolving industry, the company is still going strong after 60 years and has remained a family owned business for three generations.


netflix

Don’t Just Enter a New Market — Create One

A company like Netflix wasn't exactly a trailblazer when it started. We all rented movies in the past. But the video sharing and streaming service found a way to create its own market. It could be argued that it's doing quite well now. Can your small business create its own market, too?


sherpa press

Would You Wear a Cape to Promote Your Brand?

Sherpa Press has taken merchandising one's brand from placing it on T-shirts to placing it on a cape. Who wears a cape anymore, though? That's the point of this marketing lesson: Take the conventional and make it your own. See how a cape fits the vision at Sherpa Press.


bday-at-gmr-web-team

Spotlight: GMR Web Team Evolves With Client Needs

GMR Web Team has learned the value in adaptability. The company has thrice evolved to meet the changing needs of its customers. Read more about GMR Web Team. It's in this week's Small Biz Spotlight.


loopy cases

Loopy Cases: This Business Fills a Simple Need

Sure it would be great to build the next great Internet search engine or launch the next super successful social media platform. But when it comes right down to it, the critical thing is to find a need to fill it, not matter how small.


potato parcel

This Entrepreneur will Send Your Message — Via Potato?

When it comes to crazy ideas they don't come much crazier than this. A Texas entrepreneur will send your message by perhaps one of the most unconventional means imaginable. But, believe it or not, this crazy business is already a success.


big wedding

Professional Wedding Guests Are Part of a Growing Industry in Korea

If you want to have a big wedding but don't know enough people to fill a small hall rental, there are ways of putting guests in those empty seats. In fact, in South Korea, professional wedding seat fillers has been an industry since the 1990s and today, it's growing.


bai

This Beverage Company Demonstrates a Valuable Sales Lesson

If you want to learn how to increase your sales, figure out what your customers want first. This might seem like a very obvious piece of advice, but how to do you accomplish it? Ben Weiss, founder of Bai beverage company, shares one approach.