Even the hotel industry is going digital these days. But at the end of the day, it's important to connect all those digital touchpoints and activities to actual human experience -- namely customer experience. Here's a look at how global digital marketing meets real life customer expectation.
Brent Leary is the host of the Small Business Trends One-on-One interview series, a weekly series featuring key voices in companies large and small. He is also a Partner at CRM Essentials and organizer of the Social Business Atlanta conference.
Brent serves on the advisory board of The University of Toronto CRM Center of Excellence, writes the Social CRM column for Inc.com’s technology site, and blogs at Brent’s Social CRM Blog.
Ray Wang, founder of Constellation Research, says to Small Business Trends that companies born before the digital age need to adapt their old-fashioned ways.Aug 21, 2015 503 Shares
Amir Elaguizy of CrateJoy: Good Subscription Business Models Focus on Relationships Not Transactions
Amir Elaguizy, the CEO and co-founder of Cratejoy explains to Small Business Trends why he believes the subscription model for small businesses is taking off recently.Aug 14, 2015 217 Shares
JP Werlin of PipelineDeals: Sales Today is About Likeability, Technology and The Power of Your Network
JP Werlin, the CEO and co-founder of Pipeline Deals, explains in this One-on-One interview with Small Business Trends that a big social media network combined with being likeable are keys to being a productive salesperson.Aug 7, 2015 719 Shares
Steve Griffiths of DialogTech: Not Tracking Calls Could Cost 50 Percent of Mobile Marketing Conversions
Even though the smartphone has become a ubiquitous part of the technological landscape, one of their key functions is often forgotten. While they can be used to search the Web, update your social media account and check email, they are also ... well, phones. If you lose site of this fact as a marketer, you may have a problem.Jul 31, 2015 386 Shares
Brent Leary talks to Leyla Seka, SVP and GM of Desk.com, a division of Salesforce.com. Seka talks about how businesses large and small are focusing increasingly on customer service as a way to build the bond between customers and brands.Jul 24, 2015 306 Shares
If you are thinking about automating your marketing and want to know what options exist for small businesses, this is what you've been waiting for. Adrienne Weissman, CMO of software review platform G2 Crowd has more.Jul 17, 2015 661 Shares
PartPic helps users find information on a product in a very unique way, by photographing a piece of it. Co-founder Jewel Burk describes what the company does as visual search for replacement parts and says she got the idea working for Google.Jul 3, 2015 286 Shares
Are you looking for a way to expand your customer support team? If you thought services like UpWork (formerly Elance and oDesk) are just for hiring people to design a logo, you're mistaken. Learn more about the new ways freelance teams can help your business grow.Jun 26, 2015 338 Shares
Big team or small, running a small business or living life as an entrepreneur can sometimes be a lonely job. Intuit's VP of Product Management spoke with Small Business Trends to explain what his company is doing to help entrepreneurs fight that lonely feeling.Jun 19, 2015 419 Shares
Want to know about the track record and success rate of subscription-based businesses? Wonder no more. This interview with Jerry Jao, CEO and founder of Retention Science, may have many of the answers you seek.May 29, 2015 285 Shares