Andy MacMillan, the CEO of marketing automation service at Act-On Software, discusses marketing automation, adoption rates, and marketing automation software.
Brent Leary is the host of the Small Business Trends One-on-One interview series, a weekly series featuring key voices in companies large and small. He is also a Partner at CRM Essentials and organizer of the Social Business Atlanta conference.
Brent serves on the advisory board of The University of Toronto CRM Center of Excellence, writes the Social CRM column for Inc.com’s technology site, and blogs at Brent’s Social CRM Blog.
There was a time when an add in your hometown paper, a billboard on a major highway or an add on your local radio station was sufficient to bring customers in the door. Today, channels and segmentation have increased geometrically. This interview looks at how things have changed.Nov 13, 2015 312 Shares
Matt Stringer of Men's Wearhouse discusses his company's Mobile Wallet strategy and how that's helped the company boost sales and conversions from digital marketing efforts.Nov 6, 2015 210 Shares
The NBA season has just tipped off and Kenny Lauer of the champion Golden State Warriors explains the importance of digital marketing in his team's truly golden success.Oct 30, 2015 317 Shares
The Internet of Things is gradually expanding and more and more devices are connecting to the Internet. Now, before it's everywhere, is when small businesses should be embracing the technology.Oct 23, 2015 359 Shares
Listen as Brian Pember of UPS shares how you can get more engagement from LinkedIn activities by narrowly casting messages to targeted audiences versus broadcasting to people who haven’t shown interest in a particular subject.Oct 16, 2015 315 Shares
Artificial Intelligence is slowly becoming more and more a part of our daily lives -- especially when running a business. Dennis Mortensen of X.ai discusses AI in business and its future, specifically with respect to "virtual agents" like Siri, Google Now, and others.Oct 9, 2015 276 Shares
Art Papas, founder and CEO of Bullhorn CRM, talks about the importance of gathering customer data from email communications and how it helps you stay on top of what most interests your customers.Oct 2, 2015 321 Shares
Adam Bosworth, Salesforce’s Executive Vice President of the IoT Cloud, discusses the importance and impact of the Internet of Things on small businesses now and in the future.Sep 25, 2015 318 Shares
At its INBOUND 15 conference in Boston, HubSpot unveiled an impressive number of new products aimed mostly at marketing professionals. Here's a quick rundown of the highlights from HubSpot's offerings.Sep 11, 2015 474 Shares
Julia Kurnia of Zidisha: How Non-Profit Used Tech Startup Tactics to Build a Microlending Marketplace
For non-profit microlenders like Zadishia, the lack of traditional bank funding for projects may actually be a good thing. The organization is building an alternative lending platform bringing borrower and lender together.Sep 4, 2015 347 Shares
Even the hotel industry is going digital these days. But at the end of the day, it's important to connect all those digital touchpoints and activities to actual human experience -- namely customer experience. Here's a look at how global digital marketing meets real life customer expectation.Aug 28, 2015 272 Shares