Listen as Brian Pember of UPS shares how you can get more engagement from LinkedIn activities by narrowly casting messages to targeted audiences versus broadcasting to people who haven’t shown interest in a particular subject.
Brent Leary is the host of the Small Business Trends One-on-One interview series, a weekly series featuring key voices in companies large and small. He is also a Partner at CRM Essentials and organizer of the Social Business Atlanta conference.
Brent serves on the advisory board of The University of Toronto CRM Center of Excellence, writes the Social CRM column for Inc.com’s technology site, and blogs at Brent’s Social CRM Blog.
Artificial Intelligence is slowly becoming more and more a part of our daily lives -- especially when running a business. Dennis Mortensen of X.ai discusses AI in business and its future, specifically with respect to "virtual agents" like Siri, Google Now, and others.Oct 9, 2015 276 Shares
Art Papas, founder and CEO of Bullhorn CRM, talks about the importance of gathering customer data from email communications and how it helps you stay on top of what most interests your customers.Oct 2, 2015 327 Shares
Adam Bosworth, Salesforce’s Executive Vice President of the IoT Cloud, discusses the importance and impact of the Internet of Things on small businesses now and in the future.Sep 25, 2015 584 Shares
At its INBOUND 15 conference in Boston, HubSpot unveiled an impressive number of new products aimed mostly at marketing professionals. Here's a quick rundown of the highlights from HubSpot's offerings.Sep 11, 2015 565 Shares
Julia Kurnia of Zidisha: How Non-Profit Used Tech Startup Tactics to Build a Microlending Marketplace
For non-profit microlenders like Zadishia, the lack of traditional bank funding for projects may actually be a good thing. The organization is building an alternative lending platform bringing borrower and lender together.Sep 4, 2015 352 Shares
Even the hotel industry is going digital these days. But at the end of the day, it's important to connect all those digital touchpoints and activities to actual human experience -- namely customer experience. Here's a look at how global digital marketing meets real life customer expectation.Aug 28, 2015 273 Shares
Ray Wang, founder of Constellation Research, says to Small Business Trends that companies born before the digital age need to adapt their old-fashioned ways.Aug 21, 2015 707 Shares
Amir Elaguizy of CrateJoy: Good Subscription Business Models Focus on Relationships Not Transactions
Amir Elaguizy, the CEO and co-founder of Cratejoy explains to Small Business Trends why he believes the subscription model for small businesses is taking off recently.Aug 14, 2015 229 Shares
JP Werlin of PipelineDeals: Sales Today is About Likeability, Technology and The Power of Your Network
JP Werlin, the CEO and co-founder of Pipeline Deals, explains in this One-on-One interview with Small Business Trends that a big social media network combined with being likeable are keys to B2B sales today.Aug 7, 2015 725 Shares
Steve Griffiths of DialogTech: Not Tracking Calls Could Cost 50 Percent of Mobile Marketing Conversions
Even though the smartphone has become a ubiquitous part of the technological landscape, one of their key functions is often forgotten. While they can be used to search the Web, update your social media account and check email, they are also ... well, phones. If you lose site of this fact as a marketer, you may have a problem.Jul 31, 2015 419 Shares
Brent Leary talks to Leyla Seka, SVP and GM of Desk.com, a division of Salesforce.com. Seka talks about how businesses large and small are focusing increasingly on customer service as a way to build the bond between customers and brands.Jul 24, 2015 341 Shares