Adobe Target's Drew Burns discusses the need for small businesses to get very specific data from potential customers to get the right content to them.
Brent Leary is the host of the Small Business Trends One-on-One interview series, a weekly series featuring key voices in companies large and small. He is also a Partner at CRM Essentials and organizer of the Social Business Atlanta conference.
Brent serves on the advisory board of The University of Toronto CRM Center of Excellence, writes the Social CRM column for Inc.com’s technology site, and blogs at Brent’s Social CRM Blog.
Owler's Jim Fowler talks about the past, present, and future of crowd sourcing and technology's impact on it.Jan 22, 2016 236 Shares
Kira Wampler of Lyft discusses how she approaches marketing and her role with the company. Plus, she tells how she tries to communicate with as many people as possible.Jan 15, 2016 541 Shares
Brian Solis, author of "X: The Experience when Business Meets Design" talks with Brent Leary about the value of customer relationships over new products and new services.Jan 8, 2016 485 Shares
Tom Libelt discusses how he's able to publish up to 300 books a month, sell thousands of copies, and just devotes 2-3 hours a week doing so.Dec 11, 2015 185 Shares
Matt Chosid of PriceLocal discusses how his company is turning Amazon searches online into purchases at local brick-and-mortar shops.Dec 4, 2015 70 Shares
Andy MacMillan, the CEO of marketing automation service at Act-On Software, discusses marketing automation, adoption rates, and marketing automation software.Nov 20, 2015 732 Shares
There was a time when an add in your hometown paper, a billboard on a major highway or an add on your local radio station was sufficient to bring customers in the door. Today, channels and segmentation have increased geometrically. This interview looks at how things have changed.Nov 13, 2015 128 Shares
Matt Stringer of Men's Wearhouse discusses his company's Mobile Wallet strategy and how that's helped the company boost sales and conversions from digital marketing efforts.Nov 6, 2015 247 Shares
The NBA season has just tipped off and Kenny Lauer of the champion Golden State Warriors explains the importance of digital marketing in his team's truly golden success.Oct 30, 2015 297 Shares
The Internet of Things is gradually expanding and more and more devices are connecting to the Internet. Now, before it's everywhere, is when small businesses should be embracing the technology.Oct 23, 2015 234 Shares
Listen as Brian Pember of UPS shares how you can get more engagement from LinkedIn activities by narrowly casting messages to targeted audiences versus broadcasting to people who haven’t shown interest in a particular subject.Oct 16, 2015 180 Shares