Christophe Primault


Christophe Primault
Christophe is the co-founder and CEO at GetApp. GetApp is the largest independent business apps marketplace. Millions of businesses are using GetApp to discover, try and buy business apps (SaaS & Mobile). GetApp is also an important source of lead generation for thousands of business apps companies. Christophe has an extensive career in the technology industry. He began his career with NCR as Sales Director for international accounts. Thereafter, he took up the lead for marketing operations for NCR and AT&T in France and at the pan-European level. He then reached the position of Vice President of Global Marketing for NCR's Financial Division, the company's largest and most profitable business unit. After his tenure at NCR, Christophe took over as CEO for Fluiditi Ltd, a UK-based international firm specializing in security solutions for the financial industry. The company was later sold to Oberthur Card Systems. Christophe also served as CEO for Kinamik, a software security startup. Christophe is an occasional Seedcamp mentor and an angel investor in technology startups such as Fogg (acquired by Skyscanner in 2013). Christophe enjoys open water swimming, long distance triathlons (he is an IronMan finisher), apnea and sailing. Specialties: Start-ups, SaaS, iPaaS, ad tech, Cloud Computing, Business Apps, Lead Generation

email marketing app

5 Ways to Integrate Your Email Marketing App

Email marketing should be an essential part of any advertising and marketing campaign that your small business conducts. Here's how to keep your campaign organized and integrated with the rest of your small business operation.