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Bite Size Content is Fun and Easy to Digest for Readers

Creating content for your small business website is an evolving art form. And there's an art to creating bite size content that's easy to read, fun, and useful. There's a benefit, though. It makes for great reading on mobile devices.

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Direct Mail Is Not Dead

Digital marketing, schmigital marketing. A lot of small businesses are still seeing a great return by using old-fashioned snail mail.

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Unemployment Lows Suggest Economy on the Rebound

Earlier this year, the U.S. posted its lowest unemployment figures since 2008. Are these positive numbers a sign that the nation's economy is fully rebounded from the Great Recession.

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Tech Companies Setting New Standard in Parental Leave for Employees

Tech companies are trying to raise the bar when it comes to compassion for its workers. A new study found that companies like Microsoft and Netflix, especially, are offering the most paid maternity and paternity leave in the U.S. now. Companies, of course, aren't mandated to give any paid time off for parental responsibility.


Use Storyboards to Create Killer Marketing Videos

If your small business is considering crafting a video marketing campaign, just standing in front of a camera and clumsily editing a few different shots together probably won't deliver the message you want. Using storyboards to plan out a video presentation can produce professional quality results. Here are tips on how to do it.

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Marketing a Small Business Like a Hollywood Blockbuster

Small businesses couldn't possibly take cues from Hollywood blockbusters, right? Wrong! In fact, the marketing behind a box office hit can be emulated by small businesses. Check out how to follow the same path to stardom starting today.

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Who’s the Average Stay-at-Home Worker Today?

More than 3 million Americans work at least part of their week at home. So your small business is more likely going to be relying on the services of a remote worker, if it hasn't already. So, who is the average work-from-home person?