You know the importance of gaining customer feedback. But when you collect customer surveys, are you making sure you are asking everything you truly need to know. The right survey questions not only show customers you care but give you valuable data on how you can improve.
Diane Helbig is a staff writer for Small Business Trends and an internationally recognized business and leadership development consultant, author, speaker, radio show host, and workshop
facilitator. As president of Seize This Day, Diane helps businesses and
organizations operate more constructively and profitably. She evaluates, encourages, and guides her clients.
Diane works with her clients to create, implement, and monitor individualized strategies that result in better communication, increased performance, and greater results. Diane serves as a trusted advisor and guide, helping her clients see the value in changing their behavior. Diane’s clients find themselves achieving incredible successes – many
beyond what they had previously believed were possible. She brings over 20 years of small business management and sales experience to her coaching.
Diane believes that each business professional is an individual. They bring their own dreams, challenges, and beliefs with them to their role. This is why the strategies they create are specific to them. Business is business. And leadership is leadership. How each person approaches their growth is individual. No canned systems here! Diane’s work is uniquely developed for each client.
In her book, Lemonade Stand Selling, Diane offers a straightforward,
common sense and clear guide to the sales process. She reminds her
readers that selling is as easy as when you had that lemonade stand
as a child.
Diane’s signature sales training program, Clarity of Course® Sales
Training, is designed to provide business owners and sales professionals with a tactical, action and results oriented process for selling successfully. She combines training with ongoing coaching to ensure the lessons are absorbed.
Through her internet radio show, Accelerate Your Business Growth, Diane brings valuable, actionable information to her listeners. Her book, Expert Insights includes details of ten of the most listened to episodes of this show.
As a speaker and workshop facilitator Diane merges energy and enthusiasm with rich content. Her goal is to leave her audience with actionable steps as well as the excitement to implement those steps. Diane has expertise in small business, sales, social media, networking, and leadership.
Diane is also a member of the Board of Directors for the Council of Smaller Enterprises in Cleveland, Ohio, a member of the Leadership Council for the National Small Business Association, and a member of the Advisory Board for the American Institute of Sales, Marketing and
Diane is a Service Provider and Authorized Local Expert for Constant Contact. Diane’s work can be seen in Cleveland Women’s Journal, Top Sales World, Middle Market Center, Small Business Trends, GYB CLE, and NE Ohio BizTV Shows.
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Small businesses, in order to keep up with the trends, need to tailor their marketing messages. While they need to continue to sell products to customers, they need to take the pitch out of their sales pitch.Feb 28, 2016 176 Shares
What lessons can your sales effort glean from the actions and words of two of the more charismatic candidates in the 2016 Presidential election?Jan 7, 2016 164 Shares
Want to learn to network for your business more effective? Just think back to your experience in high school. You may be surprised how much you knew back then about how to connect with others. Perhaps it's time to relearn some of those skills in your business today.Nov 12, 2015 263 Shares
If you're keen on dialing your sales up to 11, then you'll want to avoid these 10 things that could hinder your efforts to grow your business.Aug 31, 2015 500 Shares
As a small business owner, you're bound to meet lots of people. And if you're not, you should. So, in your travels and during networking sessions, you'll be wise to follow these commandments.Aug 19, 2015 847 Shares
To understand the different kinds of leadership and the effects they have, we need look no further than our own elected officials. Here are some lessons we can learn from these observations and their applications to business.Jul 23, 2015 294 Shares
If you're welcoming a new member to the team, to ensure they can be a long-term productive member of it is to introduce them to your company's culture and detail their roles right after they walk in the door.Jun 16, 2015 452 Shares
You may think having a customer call with a concern or complaint translates to bad news for your company, but nothing could be further from the truth ... assuming, of course, your call center is properly prepared.May 13, 2015 246 Shares