HigherVisibility is part of the Small Business Trends Publisher Channel, offering a full range of professional interactive marketing services. The mission of HigherVisibility is to provide clients “Valuable Solutions with Visible Results.” HigherVisibility works with companies of all sizes, offering advice on topics ranging from keyword research to algorithm updates.

Mobile Optimization Becoming a Necessity

You Can Delay Mobile Optimization No Longer

Has your small business's website been optimized for viewing on mobile devices? Is your business mobile-ready at all? The time for putting it off has passed.


How to Recycle Old Website Content

Get the most out of your great website content with these inventive ways of recycling some of your best work that's already published.


Where Do We Draw the Line on Bots?

Bots are everywhere. And they're actually helping a lot of small businesses -- with far fewer resources -- perform more like big businesses. When will it get to be too much?


The Basic Concepts Of SEO Explained to Beginners

Perplexed and puzzled by the concept of SEO? Is the most you know about SEO what the acronym stands for? You're not alone but this quick handy primer should help you understand its importance to your company's site.

paint buckets

Lessons on Color Learned from Google Image Search Filters

The colors you choose for your website are important -- and not just from the standpoint of how the site looks. Colors also send subtle psychological signals and cues and can determine what actions visitors take as a result.

Looking for templates, checklists or guides? The Small Business Resource Center has them!