May 27, 2016



HigherVisibility is part of the Small Business Trends Publisher Channel, offering a full range of professional interactive marketing services. The mission of HigherVisibility is to provide clients “Valuable Solutions with Visible Results.” HigherVisibility works with companies of all sizes, offering advice on topics ranging from keyword research to algorithm updates.


How to Recycle Old Website Content

Get the most out of your great website content with these inventive ways of recycling some of your best work that's already published.


Where Do We Draw the Line on Bots?

Bots are everywhere. And they're actually helping a lot of small businesses -- with far fewer resources -- perform more like big businesses. When will it get to be too much?


The Basic Concepts Of SEO Explained to Beginners

Perplexed and puzzled by the concept of SEO? Is the most you know about SEO what the acronym stands for? You're not alone but this quick handy primer should help you understand its importance to your company's site.

paint buckets

Lessons on Color Learned from Google Image Search Filters

The colors you choose for your website are important -- and not just from the standpoint of how the site looks. Colors also send subtle psychological signals and cues and can determine what actions visitors take as a result.

cleaning up your social media

Time for Cleaning Up Your Social Media Accounts!

Open the windows and let out the stale air of the winter. It's Spring cleaning time and we're talking about your social media accounts as much as we mean your office space. Here are some must-do activities on your social accounts to keep them fresh, inviting, and helpful to visitors.


Here’s Why You Should Be Publishing on LinkedIn

Looking for an engaged social media audience to digest your online content? Chances are, you may be posting in the wrong space. Check out why LinkedIn may be your best option.


Deal with Twitter Trolls in 3 Simple Ways

A troll on Twitter can ruin your day, week, or month. And worse, if you let this troll get the best of you, it can begin to erode into you running your small business and its reputation. Here are 3 ways to deal with a troll on Twitter.

Looking for templates, checklists or guides? The Small Business Resource Center has them!