October 8, 2015



HigherVisibility is part of the Small Business Trends Publisher Channel, offering a full range of professional interactive marketing services. The mission of HigherVisibility is to provide clients “Valuable Solutions with Visible Results.” HigherVisibility works with companies of all sizes, offering advice on topics ranging from keyword research to algorithm updates.

social mobile

5 Quick Tips for Customer Service Strategy with Social Media

Lots of major brands are actively talking to customers on social media and there's no reason your small business shouldn't either. Here are tips to implementing a proper customer service strategy on sites like Facebook, Twitter, and others.

shopping button

Make Your eCommerce Site More Interactive with 10 Simple Tips

Your small business's eCommerce site should be more than just a place where customers can purchase products. Like a brick-and-mortar store, it should provide plenty of opportunities for customers to interact with your business.

new google logo

You’re Not Seeing Things, Google Has a New Logo

The Google search homepage changes almost daily thanks to Google Doodles but one recently was basically a creative announcement. Google has a new logo. Here's the story behind the changes.


Stolen Content May Not Be So Bad After All

The content you're creating for your website may be so good that others are trying to use it for themselves. This type of burglary though, may not always be a bad thing for your business.


Is Your Website Bounce Rate Related to Content Marketing?

If you own a website for your small business, you may have heard or already monitor your website bounce rate. Does your site's bounce rate impact content marketing efforts you're already making on your site?


6 Items for Your Website Security Checklist

As hackers become more sophisticated it's getting more difficult to maintain your website's security. Here are 6 tips that should help keep cyber criminals away from your company's sensitive data.

Keeping an Eye on the Competition

Keeping an Eye on the Competition — Sort Of

Besides your direct competitors, you may want to check out your indirect competitors too. These are folks who may be targeting the same market, but perhaps are selling a different product or service than you. Why are they important? Read on.


15 Reasons Customers Abandon Your Cart and Solutions

For eCommerce business owners, it may be one of the most important questions to answer. Why do customers abandon your cart after loading it with items? It may be more important than the question of what get customers to your site in the first place. Here are some much needed answers.

google photos

Google Plus Photos is Shutting Down, Is Google Plus Next?

There is more evidence that the days for Google Plus, the company's attempt at a social media network, are numbered. That's especially true after Google just announced that Google Plus Photos is shutting down and has been re-branded as Google Photos.

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