When browsing the business books at the bookstore, online, or even at the local public library, I look for titles that not only catch my eye, but will resonate with CEOs, business owners and entrepreneurs and their need to succeed.

Below are 10 strategy books published in the past year. These are books that while they may not have strategy in their titles, are what businesses need in the 21st century to round out all aspects of growing a business.

10 Strategy Books to Beat the Competition

“Hiring For Attitude“ by Mark Murphy.

Nearly half (46%) of all new hires, according to the book, fail within 18 months. An overwhelming majority of those failed hires do so because of attitude — not skills or talent. Attitude sets your company apart from the competition. Employers need to make every hire count for maximum productivity and profit.

Why this book is important: This book will show you how to hire right. Don’t think for a minute that because the unemployment rate remains high in the United States it’s easy to find the right employees. It isn’t. The marketplace is highly competitive when it comes to finding, hiring and retaining great employees that fit with your company’s culture, mission and goals.

“The Rebel Entrepreneur“ by Jonathan Moules.

The rules of business have changed. We do business in an age when it’s critical to rethink your business often in order to stay on track and ahead of the competition. Yet the more things change, the more they stay the same.

Why this book is important: This book tells you how to start a business but more importantly, how to succeed. People never go into business with the intention of going out of business—yet that is what happens to most.

“Breaking The Fear Barrier“ by Tom Rieger.

“A company’s worst enemy is not always the competition. Sometimes it’s the fear that lives within its own walls.” The Great Recession may be over, but the uncertain economy, divided politics in Washington, and the rapid rate of change in our personal and work lives only leads to more fear. That’s why it is necessary to identify and remove the fear that exists in your company.

Why this book is important: Fear is a barrier to success. Remove the fear and transform your business. This is one of the most important business lessons you can ever read.

“Harvesting Intangible Assets“ by Andrew J. Sherman.

In today’s economy, every company wants to maximize profit. That means being able to recognize and act upon the wealth of revenue-producing opportunities hiding just below the strategic surface—intangible assets.

Why this book is important: Also referred to as intellectual property management, companies need to make the most of everything they have to offer in order to remain competitive. It can make all the difference in the bottom line.

“High-Tech, High-Touch Customer Service“ by Micah Solomon.

If you’ve been in business for any length of time, meaning pre-2008, then you know that the way you’ve always served your customers may not be working as effectively as it once did.

Why this book is important: Social media, self-service technologies and the rise of mobile smartphones is disrupting traditional customer service for many companies. Customers are becoming more and more socially empowered. This book shows you how to maintain your company’s customer service edge against the competition and create loyal customer advocates.

“Likeable Business“ by Dave Kerpen.

In today’s socially-oriented business world, it pays to be likeable. In fact, it’s essential to be a “likeable leader of a likeable business.” Customers deserve a “likeable” experience every time they interact with your company.

Why this book is important: This book presents 11 strategies for organizations of all sizes on how to be likeable. Is there a return on investment for being likeable? Yes. Think: growth, profits and success. A win-win for everyone.

“The Plugged-In Manager“ by Terri L. Griffith.

This book isn’t just for business people with the word “manager” in their job title. The book is for CEOs, business owners and entrepreneurs too. Today, to be successful in business, you must be “plugged in” on all levels within your company.

Why this book is important: Being “plugged in” means being able to swiftly adapt when you see new opportunities and beat the competition to the next great business idea. You can only do that with a committed team, and for that you must understand your people, and what drives employees in the 21st century. Showing they are valued and respected can count for more than pay, and help you build a stronger organization.

“Lead From The Heart“ by Mark C. Crowley.

Business is changing. Work is changing. Leadership is changing. More than half of all workers hate their jobs. The heart is the driving force of human achievement—and it will drive extraordinary performance from employees.

Why this book is important: The book shows you how to seek authentic employee engagement by recognizing the human being that exists in every person you work with. Lead From the Heart is about developing, honoring and valuing people individually, and making people feel connected to work and the company mission.

“Successful LinkedIn Marketing“ by Viveka von Rosen.

A step-by-step guide to everything you ever wanted to know about LinkedIn.

For CEOs and business owners it is essential to be on LinkedIn with an up-to-date profile page and company page — and more. LinkedIn, especially for those in B2B businesses, is no longer an option for business people who want to be successful.

Why this book is important:  This book guides you through LinkedIn so you and your company can stand out in the crowd.

“Return On Influence“ by Mark W. Schaefer.

As the author of the book states: “We are on the cusp of a marketing revolution. And it’s being led by YOU.” This quote really sums it up. How you do business is changing. How you market your business is changing.

Today it’s about influence—being recognized as an influencer and marketing with influence. Is your company on board and an active participant in the marketing revolution?

Why this book is important: Social media and social business strategies are here to stay, and your competitors are using them or thinking about using them. Don’t let yourself or your company get left behind in these changing business times.  Social business strategies are part of the bigger picture — the broader strategy a company sets.  When a company creates positive engagement from the top on down customers become advocates of your products and services; and your employees and the business will thrive.

Conclusion

When developing your business strategy, take into account all aspects of growing and running a successful business — that’s what it takes to stay at least two steps ahead of the competition at all times.

Now you may think these books are about marketing, hiring, leadership, social media and the like.  But they really are  strategy books that will show you how to survive and profit in today’s competitive business environment.

The post 10 Best Strategy Books to Beat the Competition appeared first on Small Business Trends.

Or have you ever sat down to prepare a business speech to present in front of your company or an industry group and had absolutely no idea where to begin?

Do you panic, get sweaty palms or sick to your stomach, just before a business presentation?

If you can relate to any of the above business situations, I may have just the book for you to read that can help you become a better speaker no matter what business circumstance you find yourself in.

When the book came across my desk, I thought to myself:

“Oh, it’s just another book on public speaking.”

Then I started to leaf through the pages. What caught my eye was the title: “Speak Like Yourself – No, Really!  Follow Your Strengths and Skills to Great Public Speaking” by Jezra Kaye.

What I learned very quickly in the book is that to be an effective speaker: You’ve got to be yourself.

You need to be your authentic self when you make a business presentation no matter the size of your audience. In order for people to buy your message, they first need to accept who you are and what you represent. That’s why you need to “Speak like yourself – No, really!”

Kaye, @jezrakaye, takes you step-by-step through the public speaking process from first thought to the closing sales pitch or final bow.

You’ll learn how to:

• Prepare a speech that brings value to your prospects or customers, employees or listening audience; practice giving it powerfully; and connect with your audience.
• Be a relaxed, confident, competent business speaker.
• Successfully handle pitches, PowerPoint, meetings, Q&A, off-the-cuff remarks, small talk, job interviews, networking, public speaking panic, and a host of other communications challenges.

The book is for speakers at all levels of experience.

If you’re new to public business speaking, you’ll find a road map for success that demystifies this sometimes-scary process, and allows you to move forward, with confidence, at your own pace.

If you’re an experienced business speaker, you’ll learn to refine and focus your presentations, practice for more predictable success, and connect with your audience at a whole new level.

What I Really Liked

I really like that the book is its own presentation. This easy-to-read book speaks directly to you through its words. The chapters are organized as though Kaye is having a private one-on-one session with you.

The book also includes an “Instant Speech Worksheet” plus how to “Discover Your Public Speaking Personality – are you a Reliable, a Helper, an Improver or an Experiencer?”

At the very end of the book, Kaye talks about having fun during speaking engagements.

By reading this book and going on the journey of finding, practicing and defining who you are as a business speaker, you really will find that speaking can be fun – rather than something that just goes with the job and you must do it.

The post Review of Speak Like Yourself: No, Really! appeared first on Small Business Trends.

How is LinkedIn part of your marketing plan?  How can LinkedIn help you achieve your business goals?  LinkedIn has become THE social media or social business tool for business people, including CEOs, business owners and entrepreneurs – for business marketing, networking and hiring.

LinkedIn, in the business community, is becoming as essential as having a website. That’s how important it is for you to be on LinkedIn. But what also is vitally important is how you use LinkedIn on a regular basis.

Here are two observations:

1) The learning curve and the amount of time involved with social media is more than most business people have time for.

2) The fear of being left behind as business and technology continue to rapidly change is on the minds of business people.

Social media can be overwhelming. That’s why the book, “LinkedIn Marketing: An Hour A Day” by Viveka von Rosen (@LinkedInExpert) is a book you’ll want to not only read – but refer to over and over again.

I met Viveka through LinkedIn and then started to attend her #LinkedInChat every Tuesday night on Twitter. That’s how I discovered the book.  The book is an A to Z, soup to nuts, crosses every “T” and dots every “I” on how to plan and organize your LinkedIn strategy; and effectively make LinkedIn work for you and your business. All in an hour a day.

I admit I was skeptical about it just taking an hour a day. I tend to be a “get it done NOW, kind of person.” But with LinkedIn, the success is in the details. The author has systematically organized the book as a 5 days per week, an hour a day, business plan that spans 23 weeks. She addresses all the in’s and out’s, why’s and how to’s of using LinkedIn.

What I like about the book is how detailed, easy to read, simple to use and well organized it is. It’s manageable, doable and practical for business people to read, understand and put into practice quickly. You won’t feel like your back in school reading a textbook.  The book is part of the Wiley book series, An Hour A Day.

Here’s how Viveka takes you through LinkedIn each week:

Weeks 1-2: Get Started: Prepare your LinkedIn presence and define your goals.

Weeks 3-6: Ready, Set, Profile: Make yourself findable and unique to stand out from the crowd and your competitors.

Weeks 7-9: Use Your Company Profile For Branding and Positioning

Weeks 10 -15: Creating And Managing A Network That Works: It’s all about connecting and managing your network that will bring the results and success you’re looking for.

Weeks 16-18: Getting Strategic With Groups: Building your network and creating relationships.

Weeks 19-22: Get Strategic: Getting to know other LinkedIn options to further build out your reach.

Week 23: Putting It All Together

The book also addresses how to optimize your time, LinkedIn ads, mobile apps and other tools. It’s like an encyclopedia for LinkedIn. Remember, as it states at the end of the book, LinkedIn was created:

“. . .to help you make better use of your professional network and help the people you trust in return.”

LinkedIn has enormous potential for you as a business person, as well as for your company. It’s also an opportunity to meet other business people that you might not otherwise ever meet and possibly do business with.

Remember, business is about relationships. LinkedIn can help you generate and nurture those relationships for greater, more consistent business success.

Whether you’ve been on LinkedIn a while and have 500+ connections or you’re just starting out on LinkedIn, the book can help you move your business forward.

The post Successful LinkedIn Marketing: One Hour Per Day appeared first on Small Business Trends.

We may not wear expensive suits. We may not be comfortable at a cocktail party or at the country club. And we may not be people who everyone in town knows. But we are the people who make this country strong. We are the driving force to the economy.

When it comes to entrepreneurship, the rules of good business are the same but also different. To be a successful entrepreneur, there’s got to be some rebel inside of you.

So needless to say the book, The Rebel Entrepreneur: Rewriting the Business Rulebook by Jonathan Moules (@Jonathan_Moules), got my attention when the book publicist contacted me. As I began to read the book, I found the book to be right up my alley with its direct and candid approach about how to run to a successful business in the post Great Recession era.

The book would be a good business read for anyone thinking of going into business, just starting out on their rebel entrepreneur journey but also any longtime rebel entrepreneurs with any sort of a business track record.

The Rebel Entrepreneur is filled with examples of entrepreneurial success citing companies new and old, big and small, familiar and those not quite so familiar, plus companies of this global, Internet age we currently do business in. Some well-known entrepreneurs are mentioned too such as James Dyson, Richard Branson, Walt Disney and Steve Jobs.

But beyond the names of companies and entrepreneurs who have made it big in business, the book has a lot of practical advice for business people. As I was reading the book I found myself often relating to and agreeing with the information in each chapter. It’s business advice I have given to CEOs, business owners and entrepreneurs over the years.

Here’s a summary of what’s in the book:

• Chapter 1: Funding: Loans, bank alternatives and bootstrapping
• Chapter 2: Innovation, imitation, timing and execution
• Chapter 3: Leadership: When to lead and when to step aside
• Chapter 4: Pricing: To increase or cut prices in today’s economy
• Chapter 5: Business plans: Constant change, testing, and pivoting
• Chapter 6: The title says it all: You cannot cut your way to success
• Chapter 7: Sales: Hiring right to build a team and identify the right sales opportunities
• Chapter 8: Again, the title says it all: Failure is not failure if you learn

In Chapter 8, there is a quote from Samuel Goldwyn, the famous American film producer:

“The harder I work, the luckier I become.”

How true. Being an entrepreneur takes will, drive and determination. Plus a lot of long days and late nights. Constant dedication to your goal of business success.

The Rebel Entrepreneur offers good, sound, practical business advice to help you build a better company no matter what is happening in the economy.

Now go out and sell something. Make it happen. Be a rebel entrepreneur!

The post The Rebel Entrepreneur Rewrites The Rulebook appeared first on Small Business Trends.

I discovered Mark Schaefer’s (@markwschaefer) latest book, Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, while glancing through my Twitter feed one day.

Mark is considered an authority on marketing and social media. Ironically, Mark also wrote the bestselling book, The Tao of Twitter (which has just been updated) so it’s really not a surprise that I became acquainted with the book on Twitter.

The title of the book immediately grabbed my attention. So much so that I invited Mark to be a guest on my internet radio show and received a copy of the book through the publisher. After the show and talking with Mark, I realized even more so how important this book is for CEOs, presidents and business owners to read.

With the world and technology both changing so fast, business is changing too, right before our eyes. So fast we may not even realize how much or to what extent.

My advice to everyone running a company is: Don’t get left behind. One way to do that is to read Mark Schaefer’s book, Return On Influence.

How Influential Are You In Business?

The word, influence, is mentioned quite often lately. Have you noticed?

In the forward to the book, I learned that the idea of influence is rooted in astrology. Centuries ago, the Gauls started using the word influence to explain the actions of people saying that it “lay in the stars.” Fast forward to modern society and influence has taken on a whole new meaning with the phrase, “under the influence.”

Today due to the digital age we live in the word, influence continues to make a transition in its meaning.  For three distinct reasons:

• the rise of the Internet.
• the rise of mobile devices.
• the rise of social networking sites like Twitter and Facebook.

Mark Schaefer refers to it as “influence marketing.” It brings fresh meaning to the classic Dale Carnegie book, How to Win Friends and Influence People. Now anyone can be influential as long there is relevance.

The Roots of Influence Marketing

The book is divided into two parts. Part 1 explores: The Roots of Influence. The chapters cover such topics as the rise of the citizen influencer – how it’s the end of an era for mass marketing and the rise of a generation reclaiming their consumer voice. No longer is influence only for the politicians and celebrities. The Internet now gives us the opportunity to be “super-connectors” far beyond our circle of family, friends and work associates.

An especially interesting section in Part 1 of the book discusses the “weapons of influence” using Dr. Robert Cialdini’s, “six weapons of influence” model as a basis to illustrate differences. The author contrasts the role of authority, likeability, consistency and scarcity in both the online and offline worlds.

Weapons of influence include social proof and reciprocity as well as “badges” for our information-dense society such as the number of Twitter followers. Schaefer names a seventh weapon which is content. As it states in the book:

“Content is the ammunition that powers influence on the social web.”

Yes, content is king if used properly within a marketing and social media strategy.

Do You Have Klout?

The rise of influence marketing includes “social influence scoring” which is beginning to permeate through business, human resources and our personal lives. Social scoring takes the traditional meaning of “having klout” to a whole new level.

This is what Schaefer examines in Part 2 of his book: The Social Scoring Revolution. He focuses especially on Klout.com – how it came to be, its controversies and benefits. For those who may not be familiar with Klout, it is considered the leader in social influence measurement.

I must admit that since reading this book and talking with Mark, I am much more aware of what my Klout score is. You should be too. Chapter 10 will tell you how to increase your Klout score.

The author talks about a revolution in marketing. This is it. Make sure your company is part of the revolution. Otherwise, customers may no longer view your company as relevant to their needs.

A Different Kind Of ROI

Mark Schaefer, according to his official bio, is among the top 5% of all “influencers” on Twitter, has done his homework in researching the book. He interviewed 50 experts and industry thought leaders including Influence author Robert Cialdini. There are more than a dozen marketing case studies in the book to reference. Plus practical, actionable tips to increase your own power and influence online

For years now the standard question in marketing to determine if a campaign is effective or not is often based on ROI – “return on investment.” Today, that is changing. Mark Schaefer’s book is certainly proof of that. Meet the new definition of ROI. It’s now “return on influence.”

Welcome to the future of marketing… it’s already arrived.

The post Effective Marketing Includes A Return On Influence appeared first on Small Business Trends.

What, Hiring for Attitude: A Revolutionary Approach to Recruiting and Selecting People with Both Tremendous Skills and Superb Attitude by Mark Murphy, talks about happens every day at businesses all across America.

Employers often hire for skill and talent. Although the new employee may be highly skilled, it doesn’t always mean the new hire is beneficial to the company. It takes much more than talent and skill for an employee to be successful. It’s all about the attitude. Yet this is often overlooked or receives far too little attention during the interview process.

If an employee has great talent but doesn’t fit into your business culture, constantly questions policy and their company role or you find a need to be concerned every time the employee talks to one of your best customers, then they are not really such a great employee regardless of skills and talents. Your employees shouldn’t be acting like “loose cannons” that you have to fear everytime they interact with someone or work on a project.

This is often what happens at companies large and small: companies hire someone who they believe will be beneficial to the business but after a short period of time they start to realize this person’s attitude is going to be extremely destructive to customers, other employees and to the company’s bottom line.  Worse yet, people begin to dread coming to work every single day because they are going to have to deal with this person. Has this happened to you with an employee?

That’s why, Hiring For Attitude, will help CEOs, presidents and business owners, as well as anyone on the hiring team, get the right perspective on hiring the right people with the right attitude at the right time.

It IS About Attitude

As an employer, but more importantly, as a hiring authority at your company, you DO want employees to have an attitude – one that is in sync with the company mission and philosophy.

Here’s why: According to the author of Hiring For Attitude, Mark Murphy (@LeadershipIQ), 46% of people hired in 2012 will fail within the first 18 months on the job. That’s somewhat hard to believe given the economic and unemployment situation currently where there is so much talent just waiting to be hired. The employees, according to the author, don’t fail for lack of skills but rather for lack of attitude.

In fact, an astounding 89% of the time, employees fail for attitudinal reasons, and only 11% of the time because of skill. The author presents further fascinating details in the book in regard to why new employees fail.

Mark Murphy, a leadership strategist, goes on to say that the world of hiring has radically changed – just as many other things in business have changed since the recession of 2008. Forward thinking companies are now hiring people with the right skills plus the right attitude.

Mr. Murphy cites an example of hiring a technically gifted engineer. But what if the new hire doesn’t fit the company culture? What if there is poor team or group chemistry? What if the individual doesn’t do well with change? What if there is a lack of risk taking or innovative, creative thinking? Or what if there is too much?

You can test for skills but it is much harder to recognize attitude. Yet attitude needs to be the number one focus during the hiring process. All it takes sometimes is one employee with the wrong attitude, as it states on the inside cover of the book, to cause years of drama and chaos for other employees and customers. The book refers to this type of employee as a talented terror. You’ve met this employee before, haven’t you?

How To Hire For Attitude

The book outlines in detail how to source and identify great talent to hire with attitude.  For example the book talks about the five biggest reasons why new hires fail:

• Two quick and easy tests to discover the attitudinal characteristics needed to fit in with your company’s unique culture.
• A five-part interview question that gets candidates to reveal the truth about what their last boss really thinks of them.
• Where great companies really find their best candidates.
• Six words most interviewers add to the end of behavioral interview questions that destroy their effectiveness.

This book will change the way you think about, approach and conduct interviews during the hiring process. It works for hiring janitorial staff and receptionists to titles at the very top tier of an organization. It is costly and time consuming to invest in new employees. Why not take steps to insure the best candidate really does get hired?

Does Your Company Have “Brown Shorts?”

Successful companies, such as Southwest Airlines, hire for attitude. And successful employees live these attitudes every day. Yet every company has different criteria for what is considered a great attitude. That’s what makes every organization, including yours, unique.

“Brown Shorts” refers to a Southwest interviewer who asked a group of pilot interviewees to wear the company’s summer uniform which included brown Bermuda shorts rather than long formal pants that you typically see on pilots. Surprisingly, many of the potential pilot hires declined wearing the shorts – which immediately signaled that these candidates were possibly not a good fit with the Southwest company culture. Anyone who has ever flown on a Southwest flight knows that you can be professional and still have fun while working.

Before conducting your next employee interview, consider developing a list of what makes your company culture unique and different – in other words, your company’s “Brown Shorts.”

Hiring For Attitude is one of those must read books for CEOs, presidents and business owners. It was sent to me for review because of the nature of my work and business experience. This is the type of business book you will reach for and refer to time and time again – every time you prepare for an interview with a job candidate.

Suddenly, “I like your attitude” will take on a whole new meaning.

The post Successful Hiring Isn’t Just About Skills: It’s About Attitude appeared first on Small Business Trends.

Fear is universal. It’s in our DNA, our basic structure. If it wasn’t for fear, mankind wouldn’t exist today. It’s the fear that makes humans aware there is danger. It tells us to pay attention because there is the possibility that something bad is going to happen. It’s one of those emotions that is deeply ingrained inside each of us. It will never change. Although fear is what has kept humans alive, it can also be very disruptive if it permeates every part of your life including work. You can become so fearful that you are not thinking clearly. The fear paralyzes you to the point you can’t move forward – or worse yet, the entire company doesn’t move forward.

As a business person, fear can either work for you by making you pay attention, becoming better at what you are doing. Or it can work against you because you are so fearful you’re unwilling to take any chances, make any decisions.

A Must Read for Business Success

Every CEO, president and business owner, every entrepreneur or startup founder should read, Breaking the Fear Barrier: How Fear Destroys Companies From the Inside Out And What To Do About It written by Tom Rieger.

Why? Because fear permeates through not only our individual, personal lives but also through the hallways of every company to some degree or another. This is not to scare you – or to put even more fear into you. If you want your company to truly be successful, if you want to run your company with the least stress and the least amount of problems possible, then you need to read this book.

Fear acts as an invisible barrier. It can stop your company from closing that next big deal, attracting the right employee talent or developing a product that will allow your company to dominate the marketplace, are just a few examples. As it states in the book:

“These barriers might seem insurmountable, but they are not. They were built internally, and they can be destroyed internally.”

The Three Levels of the Fear Pyramid of Bureaucracy

The Great Recession may be over but the uncertain economy, divided politics in Washington and the rapid rate of change in our personal and work lives only leads to more fear. That’s why it is necessary to identify the fear that exists in your company.

The author, Tom Reiger (@TomReiger), knows of what he speaks in the book. He has studied fear and its missed expectations. Through his work, he is considered a leader in developing methods and frameworks to identify and remove barriers to success.

In Breaking the Fear Barrier, Reiger identifies the three levels of fear and the resulting bureaucracy:

• Parochialism: A tendency to force others to view the world from only one perspective or through a narrow filter, when local needs and goals are viewed as more important than broader objectives and outcomes.
• Territorialism: Hoarding or micromanaging internal headcount, resources, or decision authority in an effort to maintain control.
• Empire building: Attempts to assert control over people, functions or resources in an effort to regain or enhance self-sufficiency.

Can you relate to any of these in your company? All three levels limit success, stifle employee engagement and, as the book states, infuses a sense of futility across the organization. Fear can literally zap the energy right out of a company.

Fear is about perceiving potential loss. In the workplace it can include loss of power, loss of respect, loss of a raise or bonus, or loss of a job. This is what creates the walls or barriers within an organization; which then leads to the company becoming “stuck” and not as successful.

Removing the Fear Can Transform Your Company

Reiger shows in his book how identifying and addressing the fear on all levels can bring about extraordinary results such as skyrocketing business, improved service rankings, dramatic drop in turnover, increased sales and improved morale. The author goes on to demonstrate that by rooting out the fear within a company, you can create a culture of confidence, engagement and long-term success.

The book is on target. It’s what everyone – and every company – goes through. Fear is the destroyer of creativity and action. Yet, fear isn’t always bad. At times, in life and in business, it keeps you from making mistakes that will be very costly. The key is to know the difference. To do that you need to look fear right in the face and deal with it. If you can eliminate the fear that exists, your business will have an opportunity for growth and success.

This book was so interesting that when I was at the library browsing through the recently published books it just jumped right out at me. When I read a few pages, I knew that this was a book I wanted to review and share with the readers of Small Business Trends.

Breaking the Fear Barrier is easy to read, well organized and well worth your time to improve your business; as well as understand yourself and those you work with. It can be a pathway to transforming your business and taking it to a whole new level of success.

The post Breaking the Fear Barrier: Don’t Let Fear Prevent Success in Your Company appeared first on Small Business Trends.