Ilana Bercovitz is a social media and marketing professional living in San Francisco. She currently works in marketing at ReTargeter, a full-service display advertising solution specializing in retargeting.
Ilana has been fully immersed in the world of marketing for technology startups in the Bay Area since completing her MA at NYU. She studied Media, Culture, and Communication, with a focus on technology’s effects on society. She has a weakness for great email marketing (specifically good subject lines), the latest Apple gadgets, and companies who have found unique ways to use social media.
When she’s not writing, blogging, or researching the latest tech gadgets, Ilana can most likely be found trying a new restaurant in the city.
There's more to Twitter than just being an active member. You'll need to learn the art of a great Tweet. And you'll want to avoid these common mistakes and blunders along the way.Nov 30, 2012 1.5k Shares
There are plenty of free and low-cost tools available to small business owners that help determine the return on all the time and money you're investing in marketing through social media.Sep 5, 2012 2.4k Shares