Ivana Taylor - Book Editor

Ivana Taylor

Ivana Taylor is Book Editor for Small Business Trends. She is a recognized expert on DIY marketing (do-it-yourself marketing).  She is the publisher of DIYMarketers.com, where she shares step-by-step marketing strategies for small business owners who are looking for ways to get and keep profitable customers. 

You can find her bootstrapping marketing advice on AMEX Open Forum, Marketing for Success and Biz2Credit.com.  In addition to these, she manages her own personal blog, Strategy Stew as well as the blogs for Survey Analytics and QuestionPro brands.

After hearing about her passion for business books, Small Business Trends snagged her to serve as the Book Editor, where she and a team of business book enthusiasts provide weekly reviews of the most current books for small business.

Ivana is the president of Third Force, Inc. a marketing firm in Cleveland that helps industrial organizations become the obvious choice for their ideal customer.   Third Force offers clients virtual marketing executive services, marketing management, customer research, offering development and basic marketing communication strategy implementation.

While creating a marketing strategy for MrExcel.com, she and CEO Bill Jelen co-authored Excel for Marketing Managers.  This book guides marketing managers through the most common marketing circumstances and challenges and shows them how to create their own solutions using Excel software.

Get in touch with Ivana Taylor and share your own successful DIY Marketing strategies!

best leadership books list

10 New Leadership Books You Must Read in 2016

Leadership is a quality that one can possess when they're born (if you believe old adages) and it's one that can definitely be developed. The books on this list give you insights into what other great leaders have discovered.

find your balance point 3

Make Time to “Find Your Balance Point”

Father and daughter combo Brian Tracy and Christina Stein co-author this quick-hitting, 100-page guide on the work-life separation and making the most of your valuable time.


Read “Uninvested” to Take Control Back From Wall Street

Knowing what's going on with Wall Street may make you sick. But if you're tired of being mad, try to take control instead. "Uninvested" gives you the chance to do that in a whole new way. It's up to you to decide whether you think that approach can work for you.

does it work

Read “Does it Work?” And Get Your Marketing Focused on Results

As a small business owner, you work very hard on your marketing campaigns. Without the ability to spend from a big budget, it's important for you to take a hands on approach. But it's also important to get the results you need. While written by the owners of a large agency for CEOs of equally large firms, this post can also help small business owners focus on what's important.