As a small business owner, you work very hard on your marketing campaigns. Without the ability to spend from a big budget, it's important for you to take a hands on approach. But it's also important to get the results you need. While written by the owners of a large agency for CEOs of equally large firms, this post can also help small business owners focus on what's important.
Ivana Taylor - Book Editor
Ivana Taylor is Book Editor for Small Business Trends. She is a recognized expert on DIY marketing (do-it-yourself marketing). She is the publisher of DIYMarketers.com, where she shares step-by-step marketing strategies for small business owners who are looking for ways to get and keep profitable customers.
You can find her bootstrapping marketing advice on AMEX Open Forum, Marketing for Success and Biz2Credit.com. In addition to these, she manages her own personal blog, Strategy Stew as well as the blogs for Survey Analytics and QuestionPro brands.
After hearing about her passion for business books, Small Business Trends snagged her to serve as the Book Editor, where she and a team of business book enthusiasts provide weekly reviews of the most current books for small business.
Ivana is the president of Third Force, Inc. a marketing firm in Cleveland that helps industrial organizations become the obvious choice for their ideal customer. Third Force offers clients virtual marketing executive services, marketing management, customer research, offering development and basic marketing communication strategy implementation.
While creating a marketing strategy for MrExcel.com, she and CEO Bill Jelen co-authored Excel for Marketing Managers. This book guides marketing managers through the most common marketing circumstances and challenges and shows them how to create their own solutions using Excel software.
Get in touch with Ivana Taylor and share your own successful DIY Marketing strategies!
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