Ivana Taylor - Book Editor
Ivana Taylor is Book Editor for Small Business Trends. She is a recognized expert on DIY marketing (do-it-yourself marketing). She is the publisher of DIYMarketers.com, where she shares step-by-step marketing strategies for small business owners who are looking for ways to get and keep profitable customers.
You can find her bootstrapping marketing advice on AMEX Open Forum, Marketing for Success and Biz2Credit.com. In addition to these, she manages her own personal blog, Strategy Stew as well as the blogs for Survey Analytics and QuestionPro brands.
After hearing about her passion for business books, Small Business Trends snagged her to serve as the Book Editor, where she and a team of business book enthusiasts provide weekly reviews of the most current books for small business.
Ivana is the president of Third Force, Inc. a marketing firm in Cleveland that helps industrial organizations become the obvious choice for their ideal customer. Third Force offers clients virtual marketing executive services, marketing management, customer research, offering development and basic marketing communication strategy implementation.
While creating a marketing strategy for MrExcel.com, she and CEO Bill Jelen co-authored Excel for Marketing Managers. This book guides marketing managers through the most common marketing circumstances and challenges and shows them how to create their own solutions using Excel software.
Get in touch with Ivana Taylor and share your own successful DIY Marketing strategies!
Another book on business plans? This one's different. Author Tim Berry presents an easy-to-digest helper on how small businesses and entrepreneurs can get an effective business plan together quickly.Nov 22, 2015 106 Shares
The life of an entrepreneur can be a lonely one at times. Luckily, there are others out there and a lot of them are writing. Here's a list of books that every entrepreneur should keep by their nightstand to know they're not alone.Nov 21, 2015 238 Shares
If you want to share your expertise with others, and are looking for consulting jobs, these 10 tips should help you get started.Oct 14, 2015 1.2k Shares
"Creative Strategy Generation" discusses using creativity to plot your company's strategic future. The author believes this approach has led to some of the more successful business strategies.Oct 10, 2015 352 Shares
After reading Content Inc., your small business might take the mentality that it exits to sell products to customers.Sep 12, 2015 379 Shares
Father and daughter combo Brian Tracy and Christina Stein co-author this quick-hitting, 100-page guide on the work-life separation and making the most of your valuable time.Sep 6, 2015 347 Shares
Nominations are now open for the 2015 Small Business Influencer Awards. The awards showcase the best people, companies, and products important to small business.Sep 2, 2015 304 Shares
If you're looking for great books on small business sales, look no further. This official Small Business Trends list of the best small business sales books for 2015 is one you will not want to miss. You'll find these books a help to your business today and in the future.Aug 15, 2015 687 Shares
Knowing what's going on with Wall Street may make you sick. But if you're tired of being mad, try to take control instead. "Uninvested" gives you the chance to do that in a whole new way. It's up to you to decide whether you think that approach can work for you.Aug 2, 2015 291 Shares
As a small business owner, you work very hard on your marketing campaigns. Without the ability to spend from a big budget, it's important for you to take a hands on approach. But it's also important to get the results you need. While written by the owners of a large agency for CEOs of equally large firms, this post can also help small business owners focus on what's important.Jul 18, 2015 314 Shares
If you think your small business has nothing in common with Microsoft, AllState and Mazda, think again. What these brands all have in common with your business is the need to be absolutely brilliant at customer service. In her latest book, "Chief Customer Officer 2.0: How to Build Your Customer Driven Growth Engine,” experienced customer service officer Jeanne Bliss shows you how.Jul 12, 2015 221 Shares