"Creative Strategy Generation" discusses using creativity to plot your company's strategic future. The author believes this approach has led to some of the more successful business strategies.
Ivana Taylor - Book Editor
Ivana Taylor is the Book Editor for Small Business Trends. She is responsible for directing the site’s book review program and manages the team of professional book reviewers. She also spearheads the annual Small Business Book Awards.
Ivana is the publisher of DIYMarketers.com, where she shares step-by-step marketing strategies for small business owners who are looking for ways to get and keep profitable customers.
You can find her bootstrapping marketing advice on AMEX Open Forum, Marketing for Success and Biz2Credit.com. In addition to these, she manages blogs for Survey Analytics and QuestionPro brands.
After hearing about her passion for business books, Small Business Trends snagged her to serve as the Book Editor, where she and a team of business book enthusiasts provide weekly reviews of the most current books for small business.
Ivana is the president of Third Force, Inc. a marketing firm in Cleveland that helps industrial organizations become the obvious choice for their ideal customer. Third Force offers clients virtual marketing executive services, marketing management, customer research, offering development and basic marketing communication strategy implementation.
While creating a marketing strategy for MrExcel.com, she and CEO Bill Jelen co-authored the book, “Excel for Marketing Managers.” The book guides marketing managers through the most common marketing circumstances and challenges and shows them how to create their own solutions using Excel software.
Get in touch with Ivana Taylor and share your own successful DIY Marketing strategies!
After reading Content Inc., your small business might take the mentality that it exits to sell products to customers.Sep 12, 2015 351 Shares
Father and daughter combo Brian Tracy and Christina Stein co-author this quick-hitting, 100-page guide on the work-life separation and making the most of your valuable time.Sep 6, 2015 302 Shares
Nominations are now open for the 2015 Small Business Influencer Awards. The awards showcase the best people, companies, and products important to small business.Sep 2, 2015 292 Shares
If you're looking for great books on small business sales, look no further. This official Small Business Trends list of the best small business sales books for 2015 is one you will not want to miss. You'll find these books a help to your business today and in the future.Aug 15, 2015 548 Shares
Knowing what's going on with Wall Street may make you sick. But if you're tired of being mad, try to take control instead. "Uninvested" gives you the chance to do that in a whole new way. It's up to you to decide whether you think that approach can work for you.Aug 2, 2015 267 Shares
As a small business owner, you work very hard on your marketing campaigns. Without the ability to spend from a big budget, it's important for you to take a hands on approach. But it's also important to get the results you need. While written by the owners of a large agency for CEOs of equally large firms, this post can also help small business owners focus on what's important.Jul 18, 2015 315 Shares
If you think your small business has nothing in common with Microsoft, AllState and Mazda, think again. What these brands all have in common with your business is the need to be absolutely brilliant at customer service. In her latest book, "Chief Customer Officer 2.0: How to Build Your Customer Driven Growth Engine,” experienced customer service officer Jeanne Bliss shows you how.Jul 12, 2015 47 Shares
There are many steps when you launch a business. You must know when to seek investment and when to build a company and a team. You must also know when to approach a buyer, if selling is your ultimate aim. In his book, author Timothy Freriks looks at these issues and more.Jul 11, 2015 269 Shares
Connecting those in your workplace is a must if you're seeking success in business. This book gives small business owners examples on how to do just that.May 16, 2015 225 Shares