Ivana Taylor - Book Editor

Ivana Taylor

Ivana Taylor is Book Editor for Small Business Trends. She is a recognized expert on DIY marketing (do-it-yourself marketing).  She is the publisher of DIYMarketers.com, where she shares step-by-step marketing strategies for small business owners who are looking for ways to get and keep profitable customers. 

You can find her bootstrapping marketing advice on AMEX Open Forum, Marketing for Success and Biz2Credit.com.  In addition to these, she manages her own personal blog, Strategy Stew as well as the blogs for Survey Analytics and QuestionPro brands.

After hearing about her passion for business books, Small Business Trends snagged her to serve as the Book Editor, where she and a team of business book enthusiasts provide weekly reviews of the most current books for small business.

Ivana is the president of Third Force, Inc. a marketing firm in Cleveland that helps industrial organizations become the obvious choice for their ideal customer.   Third Force offers clients virtual marketing executive services, marketing management, customer research, offering development and basic marketing communication strategy implementation.

While creating a marketing strategy for MrExcel.com, she and CEO Bill Jelen co-authored Excel for Marketing Managers.  This book guides marketing managers through the most common marketing circumstances and challenges and shows them how to create their own solutions using Excel software.

Get in touch with Ivana Taylor and share your own successful DIY Marketing strategies!


“Chief Customer Officer 2.0” Reveals Competencies Small Biz Owners Need

If you think your small business has nothing in common with Microsoft, AllState and Mazda, think again. What these brands all have in common with your business is the need to be absolutely brilliant at customer service. In her latest book, "Chief Customer Officer 2.0: How to Build Your Customer Driven Growth Engine,” experienced customer service officer Jeanne Bliss shows you how.

startup assembly manual

“Startup Assembly Manual” Takes You From Idea to Exit

There are many steps when you launch a business. You must know when to seek investment and when to build a company and a team. You must also know when to approach a buyer, if selling is your ultimate aim. In his book, author Timothy Freriks looks at these issues and more.