If success in your business is proving to be a problem, perhaps that's because you're focused on the wrong things. Learn to focus on the things that customers value about your brand and find someone else to handle the rest.
John Wesley (Jack) Yoest Jr., is a Clinical Assistant Professor of Management at The Catholic University of America. Professor Yoest is a senior business mentor in high-technology, medicine, non-profit and new media consulting.
His expertise is in management training and development, operations, sales, and marketing. He has worked with clients in across the USA, India and East Asia.
Professor Yoest teaches graduate business students and is the president of Management Training of DC, LLC.
He has been published by Scripps-Howard, National Review Online, The Business Monthly, The Women’s Quarterly and other outlets.
Professor Yoest served as a gubernatorial appointee in the Administration of Governor James Gilmore in the Commonwealth of Virginia. During his tenure in state government, he acted as the Chief Technology Officer for the Secretary of Health and Human Resources where he was responsible for the successful Year 2000 (Y2K) conversion for the 16,000-employee unit.
He also served as the Assistant Secretary for Health and Human Resources, acting as the Chief Operating Officer of the $5 billion budget. Prior to this post, Mr. Yoest managed entrepreneurial, start-up ventures, which included medical device companies, high technology, software manufacturers, and business consulting companies.
His experience includes managing the transfer of patented biotechnology from the National Institutes of Health to his client, which enabled the company to raise $25 million in venture capital funding. He served as Vice President of Certified Marketing Services International, an ISO 9000 business-consulting firm, where he assisted international companies in human resource certification.
He is a former Captain in the United States Army having served in Combat Arms. Professor Yoest earned an MBA from George Mason University and completed graduate work in the International Operations Management Program at Oxford University.
He has been active on a number of Boards and has competed in 26.2-mile marathon runs. Professor Yoest is married to Charmaine Yoest, Ph.D., who is president and CEO of a public interest law firm.
In the days of media streaming out of everything we own, there still may be no more powerful medium than the good old-fashioned television. Here are 10 ways to prepare yourself for your and your small business's important appearance in front of the cameras.Jan 12, 2016 283 Shares
Successful sales can be linked the grabbing the attention of your audience. If you're not getting their attention, getting their business may prove difficult.Dec 1, 2015 320 Shares
One of the biggest challenges for aspiring entrepreneurs is the crash course in management they must pass in order to be successful.Nov 4, 2015 247 Shares
Companies have only themselves to blame when they're not properly welcoming a new talent to the mix. The results can be disastrous!Oct 13, 2015 298 Shares
Taking your small business to a trade show can be a boon for future business. It can also bleed you dry if the trip is improperly managed from the get-go. Here are 7 simple ways to effectively manage a trade show trip and come home with something beneficial to your small business.Sep 24, 2015 572 Shares
When it comes to office space, bigger is not always better.Sep 12, 2015 403 Shares
What are the two basic sales principles every business owner should understand? Go back in time with Jack Yoest as he recalls his first door-to-door sales job and what his first mentor taught him about the surprising qualities that separate good sales results from bad.Aug 31, 2015 475 Shares
When it comes to hiring an employee, mere instinct will lead you astray. Don't trust how you feel about a person. Look for credentials. Do they have the skills you need? Or are you just hiring blind, taking an employee who may look right but is all wrong for your company?Aug 24, 2015 266 Shares
If you spend most of your time as an entrepreneur with your nose to the grindstone, you might be getting it wrong. Spend a little more time just...well, thinking. Yes thinking. You might be surprised at the benefit to your business as a result.Aug 17, 2015 549 Shares
Running your small business takes a lot of planning. And that plan will only come to fruition if everyone is working toward a single objective, of course.Aug 6, 2015 717 Shares
Sometimes we're so focused on winning in business, we don't think about the other factors. Thos factors include following the rules, staying within bounds and having respect for the game.Aug 2, 2015 453 Shares