Taking your small business to a trade show can be a boon for future business. It can also bleed you dry if the trip is improperly managed from the get-go. Here are 7 simple ways to effectively manage a trade show trip and come home with something beneficial to your small business.
John Wesley (Jack) Yoest Jr., is a Clinical Assistant Professor of Management at The Catholic University of America. Professor Yoest is a senior business mentor in high-technology, medicine, non-profit and new media consulting.
His expertise is in management training and development, operations, sales, and marketing. He has worked with clients in across the USA, India and East Asia.
Professor Yoest teaches graduate business students and is the president of Management Training of DC, LLC.
He has been published by Scripps-Howard, National Review Online, The Business Monthly, The Women’s Quarterly and other outlets.
Professor Yoest served as a gubernatorial appointee in the Administration of Governor James Gilmore in the Commonwealth of Virginia. During his tenure in state government, he acted as the Chief Technology Officer for the Secretary of Health and Human Resources where he was responsible for the successful Year 2000 (Y2K) conversion for the 16,000-employee unit.
He also served as the Assistant Secretary for Health and Human Resources, acting as the Chief Operating Officer of the $5 billion budget. Prior to this post, Mr. Yoest managed entrepreneurial, start-up ventures, which included medical device companies, high technology, software manufacturers, and business consulting companies.
His experience includes managing the transfer of patented biotechnology from the National Institutes of Health to his client, which enabled the company to raise $25 million in venture capital funding. He served as Vice President of Certified Marketing Services International, an ISO 9000 business-consulting firm, where he assisted international companies in human resource certification.
He is a former Captain in the United States Army having served in Combat Arms. Professor Yoest earned an MBA from George Mason University and completed graduate work in the International Operations Management Program at Oxford University.
He has been active on a number of Boards and has competed in 26.2-mile marathon runs. Professor Yoest is married to Charmaine Yoest, Ph.D., who is president and CEO of a public interest law firm.
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When it comes to hiring an employee, mere instinct will lead you astray. Don't trust how you feel about a person. Look for credentials. Do they have the skills you need? Or are you just hiring blind, taking an employee who may look right but is all wrong for your company?Aug 24, 2015 279 Shares
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Running your small business takes a lot of planning. And that plan will only come to fruition if everyone is working toward a single objective, of course.Aug 6, 2015 606 Shares
Sometimes we're so focused on winning in business, we don't think about the other factors. Thos factors include following the rules, staying within bounds and having respect for the game.Aug 2, 2015 401 Shares
Aside from confirming that we're classic over-reactors, there were lots of lessons to be learned from the Y2K scare more than 15 years ago. One of the main lessons learned was how to manage a small business and to trust in those around you.Jul 26, 2015 292 Shares
In the beginning, Wilbur and Orville Wright were hands on inventors -- and hands on entrepreneurs. But gradually over time they had to delegate. Most small business owners must do the same. Here is what you can learn from the Wright Brothers' success.Jul 10, 2015 315 Shares