If you've had a bad experience with one of your customers, you actually have a good chance of getting them to shop your business again. All you have to do is ask what went wrong the last time.
Joshua Sophy - Assistant Editor
Joshua Sophy is the Assistant Editor for Small Business Trends. Joshua supervises day-to-day operations of Small Business Trends’ busy editorial department including the editorial calendar and outgoing assignments.
He is a journalist with 17 years of experience in traditional and online media.
Joshua got his start in the rough and tumble newspaper business of Pennsylvania’s coal region, first as a sports writer and later as a beat reporter covering daily news.
He would eventually found his own local newspaper, the Pottsville Free Press, covering his hometown. There, he served not only as editor but also doing layout and even delivering the paper and selling ads.
Joshua eventually moved to the online copywriting world after another stint as a weekly newspaper editor for the Journal Register company.
Joshua joined Small Business Trends as the regular breaking news and tech writer in 2013. There he covered such memorable events as the launch of Instagram video.
A student of graphic design at Waynesburg College (now Waynesburg University), he also provides many of the graphic overlays for feature images on the site.
Don't know a Pikachu from a Pichu? Hey, doesn't matter. You are about to get educated about a hugely popular app sweeping the planet and how you can use it to promote your business.Jul 23, 2016 241 Shares
Customers are bound to complain about your small business ... even if you think you're a marvel with customer service. Creating a process to handle those complaints could actually result in loyal customers.Jul 21, 2016 314 Shares
Here's a primer on Pokemon Go covering what you need to know about the game and how it can benefit your small business.Jul 20, 2016 344 Shares
There are a few jobs that companies big and small need to fill right away but it's hard for small businesses to even be considered by a prospective employee.Jul 14, 2016 194 Shares
The Omnicharge could be a virtual life-saver if you're constantly on the go. A full power outlet and two USB ports that fit in the palm of your hand.Jul 13, 2016 193 Shares
Is email consuming your day? Tell us how much so in this latest small business survey from Small Business Trends.Jul 8, 2016 280 Shares
New data from IDT911 shows that small businesses are largely and woefully unprepared for a cyber attack.Jul 7, 2016 421 Shares
There's always a disparity, it seems, between the jobs small businesses are looking to fill and those most popular among job seekers. Take this latest data from Indeed. What kinds of jobs are you trying to fill?Jun 30, 2016 253 Shares
If you're running full versions of either Windows 7 or Windows 8.1, you can get your hands on a free upgrade to Windows 10 until July 29.Jun 27, 2016 252 Shares
Here's another opportunity to get the proverbial leg up on your competition. Start advertising on social media sites. Facebook is a good start and half of all small businesses aren't spending a dime to advertise there.Jun 23, 2016 612 Shares
Most small businesses aren't using the web to conduct business and some still don't even have a website. Where does your company stand? Answer this question and share your thoughts with our readers.Jun 20, 2016 237 Shares