Joshua Sophy - Staff Writer


Joshua Sophy

Joshua Sophy is a staff writer for Small Business Trends, covering technology and business news. He is a journalist and editor with 15 years experience in media.

A former newspaper reporter and editor, Joshua also serves as President of the Board of Directors of a curling club and is editor of a regional newsletter focused on the sport of curling in the Eastern U.S.


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13 Colonial Small Businesses Making a Big Comeback Today

On this July 4 weekend, take a look at some of the businesses that thrived in the early 13 colonies and are still around today. Some of these businesses have made a comeback. Others have never left. All are reminder of how, in some ways, small businesses really haven't changed that much over the years.


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Small Retailers Make Up Their Own Minds on Confederate Flag Debate

Amazon, WalMart and other big retailers have already made the decision to stop stocking the Confederate Flag and related merchandise following an apparently rate motivated shooting in Charleston, South Carolina. But not all smaller retailers agree.


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25 More Ways to Save on Small Business Travel

Traveling for business can be important, but that doesn't mean you should ignore your budget when on the broad for business. Just like back at the office, there are simple tips you can follow to keep costs down. Here are some of the more popular with other small business owners just like you.


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Check Out These Business Travel Horror Stories

We've all heard business travel horror stories, but by the end of the trip, usually people will only give you a one-word description of their awful jaunt. SurePayroll and Small Business Trends teamed up to delve deeper into these horror stories. Here's what we found.


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Crowdfunders, the FTC is Watching You

If you're skeptical of crowdfunding sites or projects that are crowdfunded, you're not alone. When projects go bust and supporters are left without a refund on their cash, skepticism only grows. That's what happened to those who supported a proposed board game.


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Android Users Finally Get a Break From Adobe

If you're an Android user feeling neglected by Adobe by the dearth of mobile apps, the company is working to relieve you're frustrations. Adobe has released four new Android mobile apps that are designed to work alongside Creative Cloud apps.


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Here Come the Yuccies! Is Your Business Ready?

Hipsters are dead. Apparently, they have been for some time. From that cultural clique comes something different. They're being called "yuccies" and they're a mix of yuppies and hipsters. Targeting them as potential customers will be a challenge, though.


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Caitlyn Jenner Proves That Being Your Authentic Self is Priceless

Caitlyn Jenner's decision to become, well, herself, is a lesson in the value of authenticity. And it's one from which any small business owner can learn. Perhaps not to the extremes that Jenner took, but it's important to remain true to yourself because mindful consumers can spot a fake.


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Nimble Smart Contacts Builds Profiles on the Fly

A lot of small businesses fail to do much more with their CRM than build a profile. Nimble's Smart Contacts will track your interactions and build live profiles on new and old contacts.