Online marketing is not only one of small business's greatest opportunities. It might also be one of its greatest challenges. Resources are many these days on the Web, but having a collection of tools at your fingertips will give you have the edge.
Larry Kim founded WordStream in 2007. He bootstrapped the company by providing internet consulting services while funding/managing a team of engineers and marketers to develop and sell software for search engine marketing automation. In August of 2008 he secured a 4M Series A investment from Sigma Partners.
Today he serves as company CTO and is a contributor to both the product team and marketing teams. Larry practices photography in his spare time.
Larry’s background has been in software engineering, software product management, and Internet Marketing (partcularly PPC, SEO and Social Media Marketing), for several widely-used software productivity tools over 10 years. Larry’s prior roles include:
Director of Marketing, DataDirect Technologies.
Director of Marketing, Altova.
Various Software Engineering & Search Engine Marketing Consulting Jobs
Additionally, Larry is the author of 4 Award-Winning Books on Software Development, and a blogger for the SEOmoz blog, the WordStream Blog, Search Engine Journal, Marketing Profs, Search Engine Watch, and dozens of other business, technology, and internet marketing publications.
Larry received a B.Sc. Electrical Engineering (Honors) from the University of Waterloo, in Waterloo, Canada. Larry is also a frequent speaker at search marketing industry conferences.
Twitter recently released a study claiming the much celebrated hashtag may not be what it once was. In fact, Twitter says, it may actually be hurting your click-through rate. Nonsense, says WordStream founder Larry Kim. Kim shares some pretty compelling evidence from his own tweets suggesting it just ain't so.Jul 10, 2015 510 Shares
You've seen them in texts, private messages, and just about everywhere else. Now, Google is allowing companies to use emoji in some AdWords ads.Jun 4, 2015 471 Shares
A new and much-needed redesign to the Google AdWords Search Query report appears to be in the offing. A preview of the new redesign has been spotted in the wild. Here's a handy guide on the differences.May 21, 2015 328 Shares
If you’re looking to advertise on LinkedIn, you may want to reconsider. Here’s why the platform may not be for you.Mar 20, 2015 392 Shares