Larry Kim


Larry Kim

Larry Kim founded WordStream in 2007. He bootstrapped the company by providing internet consulting services while funding/managing a team of engineers and marketers to develop and sell software for search engine marketing automation. In August of 2008 he secured a 4M Series A investment from Sigma Partners.

Today he serves as company CTO and is a contributor to both the product team and marketing teams. Larry practices photography in his spare time.

Larry’s background has been in software engineering, software product management, and Internet Marketing (partcularly PPC, SEO and Social Media Marketing), for several widely-used software productivity tools over 10 years. Larry’s prior roles include:

Director of Marketing, DataDirect Technologies.
Director of Marketing, Altova.
Various Software Engineering & Search Engine Marketing Consulting Jobs

Additionally, Larry is the author of 4 Award-Winning Books on Software Development, and a blogger for the SEOmoz blog, the WordStream Blog, Search Engine Journal, Marketing Profs, Search Engine Watch, and dozens of other business, technology, and internet marketing publications.

Larry received a B.Sc. Electrical Engineering (Honors) from the University of Waterloo, in Waterloo, Canada. Larry is also a frequent speaker at search marketing industry conferences.


facebook-custom-audiences

What Can Facebook Custom Audiences Do for Your Marketing Campaign?

Email marketing is very effective, sure. But people have a tendency to tune those messages out over time, especially if you send too many. Check out the options available via Facebook if you want to hit an engaged targeted audience with your message.


new-facebook-search-faq

Ten Facts About the New Facebook Search

The new search tool on Facebook is pretty impressive but still limited to just what's on the social site. The company has a long way to go before competing with the likes of Google and Bing in Web searches.